To be truly effective as a luxury real estate marketing professional it behooves you to become fluent in all facets of the luxury mindset especially those facets that do not particularly resonate with your own values. Appreciate diversity in values. One of the most important facets to understand
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07/31/2017
The blue part on the picture above is a section of the Mendenhall Glacier located in Juneau Alaska. We reached this side via canoe on last month's trip to Alaska. You can see the people standing in the foreground of this photo in triangle formation. The person on the right is me (A) with camer
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07/30/2017
It was drizzling this morning at we headed to the Santa Barbara Farmers Market! Today the market seemed deserted, it looked like the locals must be on vacation, and the tourists had not shown up yet. New variety of tomatoes put on a show, like these Indigo Rose pictured above. They are an heir
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07/29/2017
We showed up at 7:50AM yesterday at the opening of the new flagship Trader Joe's store in Santa Barbara. The parking lot was filling fast. The lines on each side of the store were long!As the doors opened, we saw the staff lined up with long stemmed roses holding long stem roses and handed one
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07/29/2017
We found this beauty at our favorite greenhouse in Carpinteria, Westerlay Orchids. This combination of colors was stunning. We had not seen this version before. Some horticulturists refer to them as the jewels of the jungle. There are 53 species identified, and they are native to Mexico, Centr
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07/28/2017
We spotted this beautiful Ferrari convertible as we were coming out of a store on the Santa Barbara side of Montecito. The other side of the street is considered Montecito. The City fathers decided that anything close to the ocean would be considered as part of the city of Santa Barbara. It wa
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07/27/2017
As a luxury or other real estate marketing professional, if you want to challenge the market leader in your area the last thing you want to do is imitate the incumbent. This is one of those branding traps that even some of the biggest brands fall into and get nowhere as a result. Originality a
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07/27/2017
Aerial View of the Gaviota Coast Photo by John Wiley On Sunday, August 6, 2017, there will be a free nature hike with a knowledgeable docent at 10AM at the Arroyo Hondo Preserve. Here is an excerpt from their site: "Called the “Jewel of the Gaviota Coast,” the 782-acre Arroyo Hondo Preserve, own
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07/26/2017
On Monday after our 10 AM appointment, we took off for a half a day. We drove to Los Alamos for a wonderful lunch at Bob's Well-Bread. We had written a post about Bob titled, Making More Dough with Passion and a Well-Bread Strategy. last summer. On the way back we took the Highway 154 short cu
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07/26/2017
We often talk about the imperative of personal branding, in the highly competitive world of luxury and other real estate marketing. Now, with social media leveling the playing field your website is accessible more than ever before, and the need to stand out is mission critical. Having the best “
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07/25/2017
