The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2017 

Goldilocks weather continues to dominate as we finish the third quarter.  We are fortunate to have Artic White  nectarines (pictured above).  Pomegranate season has begun.  We love these in salads and as a garnish for hummus.Granny Smith apples are starting to appear here and there.  They are our...
09/30/2017
We paired this Zinfandel with a barbecue meal last evening.  It was perfect.  It pairs well with a spicier sauce also.  Here are the Wine Enthusiast critics notes: This represents a softer, more subtle side of the variety, holding back on overripeness in favor of simple leather, compost and black...
09/30/2017
As we walked around the rim of Crater Lake, we were amazed by the jagged cliffs and the barren soils which were carved by the volcanic eruption.  It was so soothing seeing how Nature softened those rough edges with new growth. It was Nature's rebirth of kindness and compassion.  It made these wor...
09/29/2017
  To market effectively take the time to research your target market thoroughly. Learn about their lifestyles and their values. Focus your undivided attention and marketing dollars on these people, the right people for you.  Then watch them beat a path to your door.   Research takes time and crit...
09/28/2017
Bright and early this morning as the streets of Beverly Hills were deserted, your intrepid branding and strategic marketing duo, Ron and Alexandra Seigel, were stunned. In Gucci’s windows they saw that the Purple People have landed in Beverly Hills. What was remarkable according to the Gucci pres...
09/27/2017
This bright cheerful new mural shows off the unique attributes of  the City of Carpinteria. Represented on the left is our flower growing community, the ocean in the middle, the avocado, lemon and other ranchers on the right.  We especially  liked the red tractor positioned outside the murals fra...
09/27/2017
When we create a brand with accompanying marketing print and web pieces as well their website, we make sure every detail is taken care of.  Every aspect of the process has to exude perfection like Mother Nature's phaleonopsis pictured above.  Everything part of the process is bespoke or customize...
09/26/2017
In our commercial real estate practice, we excelled because we were bound and determined to know more than just how to write an offer, or negotiate a deal.  We made it our business to understand the business of each client whether they were an office or retail tenant, building owners, buyers or s...
09/25/2017
Written by Ron & Alexandra Seigel- ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are pass...
09/24/2017
"To be included on the World Heritage List, sites must be of outstanding universal value and meet at least one out of ten selection criteria.  This site fits two of the criteria in our opinionto contain superlative natural phenomena or areas of exceptional natural beauty and aesthetic importance;...
09/24/2017
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.