If you are going to spend time and money to come up with a great tag-line for your business, make sure you do not let it fly solo on a sign. Add the name of the company or the author. You will be easily remembered and no one will have to Google you to find you. Here is an example: As we were
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10/31/2017
In nature, color combinations are meant to attract mates to keep the species alive and reproducing. In branding and marketing colors evoke a response that attract consumers, who identify with those colors, helping to keep business vibrant. We spotted a large chicken coop yesterday when we visited
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10/30/2017
It was on of those magical moments when a perfect photo opportunity presents itself. Without intending to we found ourselves on the street where this magnificent agave lives in the city of Santa Barbara. There were two of them... Of the two this one was the most expressive and most beautiful. H
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10/29/2017
It was quite foggy this morning, and our temperatures plummeted to 60 degrees. That of course, it not a deterrent when it comes to going to the Farmers Market every Saturday morning. Jerusalem artichokes (pictured above) made an appearance this morning. It is also known as sunchoke and earth
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10/28/2017
The photo you are looking at is of Chamber of Commerce Building in Santa Barbara. It was designed and built by Julia Morgan. She was one of the first women to receive an engineering degree from the University of California, and was the first woman to graduate with an architectural degree from t
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10/27/2017
We are still researching the name of this tree. For now, we call it the magical tree. It goes through many stages. In summer its flowers are a bright yellow, and as fall comes along it turns to coral as you can see in the picture. In late winter, it looses all its leaves, and as spring comes
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10/27/2017
This painting by artist Linda Infante Lyons at the Alaska Art Museum in Juneau, captivated my attention. It is part of her ikon series. Linda's "maternal family is from Kodiak Island....she is a registered Alutiq,/Alaska Native."excerpt from her website. According to the legend on the wall this
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10/26/2017
Recently, we were tasked with helping to develop the logo, marketing and messaging of a new state-of-the-art luxury condominium development that featured Universal Design. This is an approach to design that allows people of all levels of ability to live as independently as possible. We think Univ
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10/26/2017
We spotted this beauty on our drive today to our Yoga Yin Class at noon. The Cadillac car is named "my girl" written in a beautiful cursive script (on the right side) if you enlarge the photo. Does anyone know what year this car is from? We had a sense that the couple driving it were the origin
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10/25/2017
ABOUT: Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry. Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining
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10/25/2017
