The Language of Luxury

Follow me
By
Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2018 

This bright colorful brand caught our attention.  Newton’s Folly is a hard cider. The apple falling on Newton’s was his “ah-ha” moment.  He understood the concept of gravitational pull, or what keeps the moon from crashing into the earth.    In most branding, a reference to Newton implies intelli...
04/30/2018
On a recent walk through the salt marshes, we found these lovely California poppies growing in the mud of the recent land slides.  Once again we are in awe of nature! There are no lines in nature, only areas of colour, one against another. Edouard ManetLook deep into nature, and then you will und...
04/29/2018
One of our favorite places to take a long walk is the Carpinteria Bluffs Open Space Reserve.  "The 51.8 acres of the Bluffs property, originally zoned as Planned Unit Development, was saved in 1998 from development through the efforts of Citizens for the Carpinteria Bluffs in partnership with the...
04/29/2018
What a beautiful morning we had..  We were off to the Santa Barbara Farmers Market.  The spring onions have arrived.As have the red spring onions...And we know that Michael Jacobs will be happy to see cherries arrive at his local Farmers Market.  These are Brooks cherries, and they are perfectly ...
04/28/2018
We spotted this lovely peony arrangement at the Bakers Table this morning.  Since we were out of Amy's fabulous levain bread, it was a perfect reason to drive to Santa Ynez for breakfast.  Levain means wild yeast in French.   Some people compare it to sourdough, but we don't agree nor would Amy, ...
04/27/2018
Three times a week, we jog along the paths of the Carpinteria Salt Marsh Reserves.  As we run we see heavy equipment dredging the mud out of the multiple channels that lead to the ocean.  They have been working since January.  They are making progress on a daily basis!   Wishing you a delightful ...
04/27/2018
As a luxury real estate or any other real estate marketing professional, it is important to develop a strategy to achieve your goals. Strategy is often confused with tactics. Strategy involves a long-term plan of action, or an overall campaign plan. Tactics are means of achieving immediate goals ...
04/26/2018
Today, while waiting for my check up of my implant at the offices of my dental surgeon, I enjoyed looking at the 100 gallon salt water aquarium in the reception area. It sits right in the middle of the room with chairs surrounding the rather long oblong space. It was sheer brilliance on the part ...
04/25/2018
Late in December, we prune our roses for their dormant season.  It is a labor of love to select the strongest canes, as well as remove all the leaves and the cross branches. This strengthens their roots and encourages better and bigger blooms.  This rose is a floribunda bush known as "Ebb Tide". ...
04/25/2018
As a luxury or other real estate marketing professional, have you ever asked yourself any of these questions?1. Why am I cash rich some months and cash poor the next?2. Why are some of my competitors, who have less talent and less marketing savvy, getting the lion’s share of the business?3. I clo...
04/24/2018
Rainmaker
5,772,193

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
Contact The Author
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.