If you have followed our blog, you know that we are proponents of niche marketing when it comes to having a successful real estate practice. Regardless of how big or small the city or the marketplace is, we have successfully helped our clients find the uncontested market niche. There is always
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07/31/2018
Every so often, we get the urge to have lunch in the wine country. It has been a while since we have lunched at our favorite place, Sides, in Los Olivos. Today was the day! We got up early and had everything under control, and off we went! As is our habit we took a tour of Woeste's, our favor
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07/30/2018
Happy Monday Everyone! Hope you had a great weekend. We had a wonderful weekend of just relaxing and playing, which always puts life and anything of a serious nature in perspective. This morning as I was reviewing what needs to be done this week, I found the following on the August page of th
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07/30/2018
We spotted Chef Rocco watching his parents pick produce at the Santa Barbara Farmers Market. Chef Rocco is a Papillon (French for Butterfly)named for his distinctive big butterfly shaped and fringed ears. The breed is classified in the toy Spaniel category. He was very gracious and consented t
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07/29/2018
This is the time of the year when peppers of all types abound. We always enjoy the creative arrangements that the farmers put together. This arrangement is for Mexican cuisine, hot and mild peppers. We enjoy pasilla peppers, the shiny dark green ones pictured above. They are used to make chile
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07/28/2018
We were surprised to find turban shells as we walked the beach last week at low tide. We usually see them when the tide is very low. This one as you can see was upside down. The snail creature is alive! When they are right side up they look like a little pyramid with a rough surface or rings.
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07/27/2018
Looking at life, people and things from a 360 degree perspective gives you both and expanded view and an expanded understanding of all that is around you and above all engenders compassion. Pictured above is a vase filled with gladiolas on a table.Here is a second shot from another view point. I
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07/27/2018
Whenever, we run out of organic produce, we can always walk over or drive over on Thursday afternoons between 3PM and 6PM to our downtown area market. It is a small intimate Farmers market and takes up a mere 2 blocks on Linden Avenue, the main street.Small local farmers and ranchers show up wit
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07/26/2018
In Last Thursday's post, on how to dominate your niche, we promised to share a case study with you. For Kerry Mormann, the leading expert in coastal ranch lifestyle estates and land in Santa Barbara, CA, we needed to fortify his market leadership position to further outdistance the competition an
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07/26/2018
It was a joy to see how many new structures had been erected on the other side of the beach right by SandyLand Cove, where the homes are. And it was also fun to see the architects and builders as pictured above. It was fun watching them step back and put finishing touches on their masterpiece.F
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07/25/2018
