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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2020 

This is one of our favorite recipes for entertaining.  It is easy to make and very tasty!  It is made in a blender.  This recipe is from the NY Times Menu Cook Book by Craig Clairborne, with a few additions of my own..  I am bringing it to two parties, Carol Williams party as well as Anna Banana'...
01/31/2020
We enjoy our long walks on the beach.  We often walk in silence absorbing the beauty, the stillness, the reflections of the light on the beach, and the sound of the waves.     “Did you ever wonder if the person in the puddle is real, and you're just a reflection of him?” ― Bill Watterson “All tru...
01/31/2020
Ron and I spotted this frog at Woeste's in Los Olivos a few months ago.  We were both touched by the meditative pose of this frog.  It made us smile, it made us laugh, and it reminded us to just be in the moment... “Meditation is not a way of making your mind quiet.It is a way of entering into th...
01/30/2020
 The small inn (12 rooms)we stayed at in  the little village of Gevrey-Chambertin in Burgundy was a former winery. The innkeeper maintained the character of the winery and   kept the grape press that was used to mash the grapes into juice that would later be transferred to barrels.  How times hav...
01/30/2020
Yesterday evening the Santa Ana warm winds (aka devil winds, because once upon a time they were called Santana winds) came to blow away those cold temps, we have been experiencing lately.   We are having a bit of Faux Spring! This morning was mild and lovely and we both had a touch of spring feve...
01/29/2020
 As we review the trends, we are noticing that two important trends which emerged in the last quarter of 2019, are making their mark on 2020.  The first is CX (Consumer Experience) and the second is UX ( User Experience on the web). Luxury is being redefined not as  acquiring the biggest, the bes...
01/29/2020
 As a real estate marketing professional, if you have embarked on what we call the “unabashed pursuit of market leadership” you are either an incumbent market leader or a challenger. To gain or sustain market leadership you need to be on the leading edge. And, that is why you need a “brain trust”...
01/28/2020
One of our dearest friends always says: "nothing is more important in your day than feeling good !'  We have lived with that mantra every single day since we met many moons ago.  There are still  those times when we inadvertently get caught up in the news, in listening or adding to negative talk,...
01/27/2020
"When at last I took the time to look into the heart of a flower, it opened up a whole new world; a world where every country walk would be an adventure, where every garden would become an enchanted one."-  Princess Grace of Monaco.  Pictured above is a flat of primrose that caught our attention ...
01/26/2020
 Another beautiful day at the Santa Barbara Market. It seemed that everywhere we looked our eyes were delighted by the vivid colors of the produce.  Roots Farm had a wonderful array on their table!We were delighted to see the Asian farmers back.  They were gone for several weeks, and they are bac...
01/25/2020
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.