The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2020 

We love our cappuccinos.  Every so often when we are busy with errands, we will often stop at the Handlebar Coffee Roasters as a treat, and a moment to relax.  Handlebar always has a lively crowd, that use it as an office or just a place to meet friends.Since there are no tables or chairs to sit ...
12/31/2020
Years ago, we traveled with our cousins to Italy during the holidays.  On New Year's Eve our last evening together before we each went on our own way, we stood in line at the La Scala Theatre to buy tickets for the Sleeping Beauty Ballet.  Pictured above is the La ScalaTheatre. photo credit to ww...
12/31/2020
On our last visit to Gallup & Stribling's greenhouse in Carpinteria, I noticed this gorgeous hot pink cattleya orchid in front of a bunch of red bromiliads.  At one time cattleya orchids were very popular for prom corsages.   A tropical American orchid with brightly colored showy flowers and thic...
12/30/2020
Yesterday morning, I was shopping at Bristol Farms in Santa Barbara.  Pictured above is this wonderful display that caught my attention as I walked into the store.  I loved the color combination and the creativity of the display.  It is one of our favorite stores in town. "My mother always used t...
12/30/2020
When we create a brand, whether it is for an individual or a company, Ron and I spend hours researching a name.  We always check the meaning of a name!  We also make sure that if a business is planning on being international, that the name does not offend a potential customer.   Does the name the...
12/29/2020
Charisma is one of my many favorite words.  The dictionary defines it as, personal magnetism or charm, or a rare personal quality attributed to leaders, artists, singers, and actors. Genuine charisma attracts, and fake charisma repels. And my personal interpretation of the word is a person who kn...
12/28/2020
As we walked our 4 mile route, we were delighted to see a variety of cloud formation.  We sang one of our favorite Joni Mitchell song, Both Sides Now.  It has an abundance of cloud references. We saw "feather canyons" in this photo."Rows and floes of angel hair"And as we were leaving, the clouds ...
12/27/2020
As were leaving the beach, I spotted these very colorful chairs. They looked so inviting! The owners must have gone to the water's edge to cool off, or walked up to The Spot, a couple of blocks away.   The Spot usually has a long line.  It gained its fame when Julia Child declared it as the best,...
12/27/2020
Yesterday afternoon, we took a walk on the beach.  The sun was shining on the water.  Locals were out walking their dogs, and enjoying the sunshine and the very low tide.  Pictured above is the Christmas bear We saw our friend Steve and his Frenchie bulldog, Aby.  When she saw us, she bounded ove...
12/26/2020
We were hoping to walk on the beach yesterday in search of a beach tree or Christmas decorations.  Instead the weather turned grey and cold, and it started drizzling instead.   After errands and appointments, we stopped at Stribling & Gallup, the largest cymbidium grower in town.  Pictured above ...
12/25/2020
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.