Being able to readily speak with a LIVE customer representative on the phone instead of slogging through multiple numeric choices or otherwise being directed to a website for self-service has become a true luxury today. It is actually surprising to us that more companies do not cut right to the c
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04/26/2022
In Part 1 of this series we stated that the real purpose behind a brand refresh is sharpening your marketing message including your visuals to reflect how you and your target market are continually expanding and changing. Your website must become your “silent salesperson” that delivers your best
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04/19/2022
Summerland is a small town within Santa Barbara County, between Carpinteria and Montecito. Two of our favorite local restaurants are there: The Summerland Beach Cafe (great for breakfast-best waffles) and The Nugget. The Nugget (pictured above) is a crazy, eccentric place that feels like it coul
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04/18/2022
Many real estate professionals believe that refreshing their brand is the same as buying a new outfit because they are tired of their old “look”. While changing your look or getting a “make-over” can give you a temporary lift in spirits and may get you some attention from those who already know
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04/14/2022
We stayed at a small inn in Gevrey Chambertin. It was owned by an English couple. They had taken a decrepit space and turned into a spacious 14 room inn. Pictured above is what was left for posterity.Gevrey Chambertin is a small village with flowers every where. It is the heart of the villag
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04/08/2022
We loved the assortment of spices while visiting the Galeries Lafayette food department. They are colorful and a delight to the eyes! And this magnificent display of tomatoes, peppers and zucchini from South America caught our attention too!Check out this beautiful fruit display! It is eye candy
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04/07/2022
A few clouds dotted the sky. I began watching as more came. I like watching clouds. It is a restful and non stressful exercise. Happy Wednesday! “It is better to have your head in the clouds, and know where you are―than to breathe the clearer atmosphere below them, and think that you are in
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04/06/2022
"A rose by any other name would smell as sweet" is a popular adage from Shakespeare's play, Romeo and Juliet. It does not matter that Romeo is from her family's rival house of Montague.The reference is used to state that the names of things do not affect what they really are. This formulation is,
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04/06/2022
Pictured above is a pawgo truck. It is the same business as Fur Fabulous in a post we wrote about recently. Fur Fabulous had a whimsical, fun, and cheery personality.Pawgo appeals to a different client. It has a serious and competent personality. Both have a marketplace. We chose brands in acco
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04/05/2022
"Every thought you produce, anything you say, any action you do, it bears your signature."Thich Nhat HanhIn any given moment you can choose your state of consciousness. The fundamental basic basis is to be kind or to be mean. And that includes being kind or mean to yourself as well as to your s
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04/04/2022
