We often get asked many questions on the subject of branding. So this post is written in a Q & A style in order to share questions we have been asked and their answers:Q: How important is a logo in personal/company branding?A: A logo is important as an integral part of your personal/company br
...
01/18/2022
Yesterday afternoon, when we strolled to the beach, the lighting was other worldly, ethereal defined as extremely delicate and light in a way that seems too perfect for this world! We felt that it was such a beautiful feeling being there, that we could fly. Flying is a word that has so many me
...
01/17/2022
Pictured above is the top of Diamond Mountain in Calistoga. It is part of the Constant-Diamond Winery in the Napa Valley. On Diamond Mountain the winery is partly in Sonoma County and the other part is in Napa County.The same grapes produce a distinctly different flavor to the wine based on the
...
01/16/2022
Pictured above is our Purple Glory Tree. It has an abundance of blooms, and has been busy creating more. Those little red buds will open into a purple flower.Although, we feed our flowering bushes and trees on a regular basis, this we have not had such an explosion of flowers before. We attri
...
01/15/2022
Pictured above is a brand that embodies its location. We really like this brand for its colors and the play on words. Hoppy refers to the beer style. And we are all delightfully happy when the poppies are in bloom. When the California poppies bloom, one of the best places to view them in Santa
...
01/14/2022
Pictured above is Lake Casitas in Ventura County. Our county line is less than 8 miles from Ventura County, as you get off the freeway!It is vastly different than Lake Cachuma in Santa Barbara County. They are both near the Los Padres National Forest. Both are recreational areas for fishing, b
...
01/14/2022
Pictured above is a picture of a truck. I took this morning as we were heading out to the market. Both Ron and I wondered about the descriptor, "American" Leak Detection. How did that differentiate this company from other Leak Detection companies? Are there other un-American competitors such a
...
01/13/2022
It has been sunny and warmer lately! And that means that we usually eat our lunch on the deck. Pictured above is my phone reflecting the upside down glass of bubbly Pellegrino that I was sipping! It also shows the umbrella pole and the spokes as well as a part of the blue color of the umbrella
...
01/13/2022
We step on the beach of the sidewalk by the Lifeguard station every time. In the distance, you can see the faint outline of Santa Cruz Island and the black dots are the oil derricks.There is always something new to observe. On this day, it was the pattern of the clouds casting a silver hue on t
...
01/12/2022
Pictured above is a Siberian miniature husky we met on the beach this past Monday. The lovely young owner explained that she wanted a husky, however her dad told her that they did not have enough room for a husky.She researched dog breeds and found her heart's desire in the right size for her ya
...
01/12/2022
