The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
Meet our new succulent aptly named Euphorbia Caput Medusae!  We could not resist making it the centerpiece of our rock garden, where she holds a place of honor! This succulent resembles the head of Medusa, with many serpent-like stems arising from a short, central caudex. They sometimes exceed 1 ...
05/02/2021
We could not resist buying a bunch of these amazing petunias.  Their intense color make us smile every day as we go out.  They are gracing our deck in strategic spots where we can see them from every angle.   "Sometimes something can look beautiful just because it's different in some way from the...
05/01/2021
We appreciated this beautiful row of lavender bushes, lining the entry to the Gainey winery.  We even stopped to smell the lavender.  The lavender attracts bees. The more bees the better the crops.  Other wineries like Rusack pictured above have a different style of entrance.  Rusack is located w...
04/30/2021
About 10 years ago, the variegated sage colors of green of this palm inspired a luxury real estate brand.  This is the first time that we had seen dates growing on this palm tree.     We did some research, and we could not find anything about it.  It did not resemble any of the palms that grow ed...
04/30/2021
When we lived in Napa, we studied the art of throwing clay with the Wine Country Master potter, Tom Collins.  It was one of those wonderful experiences that both Ron and I enjoyed.  We learned the art of throwing clay.  Pictured above is two of the bowls each one of us threw.  We became friends w...
04/29/2021
Yesterday was the first day, we found time to go to the beach. After an intense 6 weeks of creating an event and all the collateral materials, it was time to take a break.  It has been at least 2 months since we have been on Sandyland Beach.  Our egret friend was there at low tide in the same spo...
04/29/2021
This past Monday, we took a half a day off, and had lunch at the Ojai Valley Inn's restaurant, the Oaks.  One of the appetizers that intrigued us the avocado hummus (picture above.  It is topped with fried garbanzo beans and a chimichuri sauce. We both loved the taste of it.  If I were to duplica...
04/28/2021
We often travel on Highway 154, which is one the accesses to the Los Padres National Forest.  The other route is on Highway 150 which begins in Santa Barbara County and goes in Ojai which is in Ventura County.  Pictured above is a glimpse of Lake Casitas which is part of the forest. Lake Casitas ...
04/28/2021
In certain cultures it is frowned upon to stand out from the crowd.  However, if market leadership is your quest  in luxury or any other real estate niche blending in like a chameleon does to camouflage itself is simply not an option.    This is a time, when competition for attention continues to...
04/27/2021
Our mastermind discussion this Saturday and Sunday, focused on the concept of compassion. True compassion has no roles, only equals taking each other's hand in true companionship.    Our conclusions are best expressed in the following quotes, we chose.  We cannot say it any better than these four...
04/26/2021
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Ron and AlexandraSeigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.