The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
Content is King!Recently, we saw an article by a Forbes magazine writer titled, Is Blogging Dead?” and that got us thinking about how that question might apply to luxury or any other niche in real estate marketing.   Blogging has been around for some time now.  Has it already become passé?  We th...
02/22/2022
Our Sunday mastermind often begins with a review of our week.  Then it turns to what we may have learned this week, and what impacted us in terms of our lives and outlook.We have been reading Kabat-Zinn's book, Coming to Our Senses, Healing Ourselves and the World Through Mindfulness.  We appreci...
02/21/2022
Pictured above is  an Azimut Yacht.  Azimut Yachts is an Italian yacht-manufacturing company based in Viareggio, Italy. It was established in 1969 by Paolo Vitelli. The company started with sailing boat chartering, later developing into a large luxury yacht building industry.WikipediaThe name of ...
02/20/2022
A couple days ago, we both noticed that the plum tree had begun to bud.  Today some of them had blossomed.  This is one of those signs of Spring showing up.At the nursery yesterday, we saw a landscaper loading up his truck with tomato plants.  I asked him if it was time to plant, and he said yes....
02/19/2022
Pictured above is our little fresh fish market.  We stopped in after a long lunch to pick up 32 ounces of their freshly made Cioppino for our dinner this evening. Cioppino is a fish stew originating in San Francisco, California. It is an Italian-American dish and is related to various regional fi...
02/18/2022
Pictured above are the tulips that brighten our day, every time we pass by our living room table.  They are just one of the smile landmarks scattered through our home.  There is a hot pink phaleonopsis orchid in our office, and two more scattered about.  They just make the day brighter."Let us be...
02/18/2022
Pictured above is the branding of "Charmin" on every other sheet of paper.  It is either partially stamped on  the edges, with "char" and "min" and whole on others.I just noticed that for some reason their brand manager felt that we needed to be reminder of the brand at all times.  Although I am ...
02/17/2022
Pictured above is one the many images that were part of my experience as a child.  Caravans of camels were a common event, when we lived in the Sudan and in Egypt, near the Sahara desert.  We also lived in Syria, Saudi Arabia, the United Emirates, Baghdad, and wherever my father was working in th...
02/17/2022
As I write this post, the winds are howling, and there is a  wind advisory, and a gale warning through 9:00 PM, this evening.  As we drove home, we noticed white caps and big waves on the ocean.  The clouds are moving constantly and the leaves on the trees are shaking off dust and debris.  This c...
02/16/2022
With the astronomic rises in home prices these days, those who can qualify for loans are buyers whose income is higher than those who previously could buy the same homes.  Inevitably, this is appealing to a different socio-economic strata or psychographic in the market.  They are different than t...
02/15/2022
Rainmaker
5,773,786

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.