Storyteller Marketing in Real Estate

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Real Estate Agent - YourStories Realty Group powered by Castles Unlimited® - MA# 9517963
What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.
Places and Spaces and People Day 54 Your Million Dollar Year. Where you live is special to you, if only because it is where you live. It can be so much more. Your place is your fortress from which you emerge each day to slay the dragons, or be slayed. You plan to outlive your spouse because the o...
Redfin makes it worse for Agents Day 53 Your Million Dollar Year. So the listing agent from Redfin gets a 1% commission on the sale, but not even that much when you drill into this system. The Buyer's agent was getting 3%, but not anymore. Redfin is quietly working to reduce that as well. It is c...
Failure has a look and feel Day 52 Your Million Dollar Year. It is said that success leaves clues meaning that to be successful there are patterns to your actions, mindset and behavior.  Failure is the same.  Stooped shoulders, no energy, no real interest just an underlying sense of things are no...
Broker Talk Podcast 2 Day 51 Your Million Dollar Year. There is both an arrogance and a responsibility producing content. The piece needs to be relevant and personal to the listener. Getting agents to talk about their day is interesting and funny to me and I know many people would feel the same ...
Broker-Talk Podcast Day 50 Your Million Dollar Year. To further promote our Agent One program of training agents individually to master their specific skills for sales in real estate, we go on air with our first Broker-Talk. The podcast is dedicated to honest and open conversation about the life ...
Agent Number One Day 49 Your Million Dollar Year. Agent One is a program, system if you will for becoming the best agent you can be. It is the process of training a Realtor to understand and use their own skills to their advantage. It is a narrowing of focus to your particular set of skills honed...
Rule 1 Keep Learning Day 48 Your Million Dollar Year. The constant learning in real estate is a daily occurrence and yet some professionals aren't paying attention. That is on them, the good and great agents know that no matter how long they are in this business, each day delivers another opportu...
Rumors and Lies Day 47 Your Million Dollar Year. Real estate at it's heart is not just about the property and land, it is also the people connected to it and involved in the process. Because people are involved you have randomness added into the mixture. Because randomness is involved and money i...
You are the prize Day 46 Your Million Dollar Year. Mindset is everything when you are in a sales job and make no mistake, real estate is a sales job.  Not only are you selling and buying houses for your clients, you are selling yourself, your insight, your best practices, your price/value every s...
Your Million Dollar Year Day 45 Half Way to Somewhere. The goal is to start out my new year at a new agency doing all the things that should be done to make me successful. In these first 45 days I have done considerable and this success has only made me realize there is so much more to do, that c...

Larry Lawfer

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