Storyteller Marketing in Real Estate

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Real Estate Agent - YourStories Realty Group powered by Castles Unlimited® - MA# 9517963
What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.
RECENT BLOG POSTS
Your Million Dollar Year Day 20 GREEN I AM. And thanks to Craig Foley for his insight and wisdom during the two day course.  There is such a wealth of information packed into these two days, it will take months to digest and learn it all.  Building healthy efficient homes should be a mandate in o...
04/07/2019
Your Million Dollar Year Day 19 GREEN Designation. Understanding how your house envelope is put together is a critical new piece of the knowledge puzzle that agents need to understand how to better assist buyers and sellers of  GREEN homes. This is not just about new construction, but retrofitti...
04/06/2019
Your Million Dollar Year Day 18 Put in a Happy Thought. Driving home last night after completing a very good day of real estate activity I was focused on what didn't get done and why I couldn't do it and it was making me miserable. I was going round and round and getting deeper and deeper. I coul...
04/05/2019
Your Million Dollar Year Day 17 Gratitude gets more done. Flat tires happen on sunny days when you have no where to go too, as well as when you are late for a meeting.  Life is random, and for successful agents it just doesn't matter. It doesn't matter because they are prepared with a daily prac...
04/04/2019
Your Million Dollar Year Day 16 Moving without the ball Larry Bird used to say when explaining why he was always where he was supposed to be. He said he worked as hard without the ball as I did with the ball. In real estate the same path to success applies. An agents moving without the ball is w...
04/03/2019
Your Million Dollar Year Day 15 review refocus refine and deliver. The first two weeks delivered a lot of "off the ball success". Getting the cards created and in my hand, re-desiging and reprinting all the brand material. Updating all the social media sites and reviewing archived and available c...
04/02/2019
Your Million Dollar Year Day 14 Earn your Badges. Real estate is a business where you get paid nothing until you have completed, COMPLETED, something. Every day you make your living helping people, some of them are clients, most of them are prospects you hope to be clients.  There are no badges i...
04/01/2019
Your Million Dollar Year Day 13 No Fear and it might not even be fear that is the problem, it could be something else.  In real estate there is always the "something else" that is unanticipated but must be dealt with in that moment. Agents are often people who will say they can get something done...
03/31/2019
Your Million Dollar Year Day 12 Affordable Housing. This week in the MA State House they are discussing rent control again.  It was in 1994 when rent control, still popular in Boston, Cambridge and Brookline, was voted out and so it died.  On the one side is the landlord, owner, developer of a p...
03/30/2019
Your Million Dollar Year Day 11 Intentions. Let's flashback to Jan 2010 and Walter Sanford's book, If I Could Start Over when I first got into the business. Training is crucial to your growth and experience and will hone the desire to get more training and experience. Surround yourself with peopl...
03/29/2019
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Larry Lawfer

"I listen for a living." It's all about you.
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