Storyteller Marketing in Real Estate

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What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.
What Agents Need Million Dollar Year Day 4. The real estate industry and the professionals who serve it are wondering what is next.  The Franchise system of Keller Williams, RE/MAX, Realogy offices and others are reeling from the onslaught of the virtual systems of eXp, Compass, Refin and Zillow....
REMAX and Redfin Really Million Dollar Year Day 3. It was announced today in the press that RE/MAX, a franchise system, is collaborating with Redfin, the discount internet based brokerage system. Is this not another sign of the changing real estate industry?  There are forces at work here disrupt...
How the Real Estate Industry is Changing, Day 2 Million dollar Year. In the beginning the only way to find houses to buy was to find an agent who had purchased the "Blue Book" that had copies of all the listings. This made the Realtor®/Agent a powerful and necessary partner in your process.  You...
The first day is always exciting, filled with success, hope and plans you strike off to lands yet unexplored, or just another day in real estate, as the cynic would say. When I first joined Active Rain back before I had my license in MA, I had my license in TX. I lived in the Dallas Fort Worth a...
Negotiating in good faith stories of success come down to a sense on both sides that a win-win situation means everyone gives a little to make the whole a successful transaction.  There are some guidelines, rules some might say, for this process.  Low ball offers are rarely in the interest of the...
Cash flow, a real estate story from the beginning. She had just gotten her license in Massachusetts to sell real estate. She was at the stage where she didn't know what she didn't know and she was filled with hope and energy and some strategies. She had recently bought into one of the systems of ...
The true cost of not owning your home is financial security. Are you master of your economic life, or are you subservient to your landlord's economic life? The steps are daunting for the first time home buyer, but the brave will step up and step forward to find out if they qualify. Speak to a pro...
Mindset blues to mindset whoohoos! Life is in shift right now, there seems to be challenge, strife and opportunity everywhere.  There seems to be people predicting the end of our world and people saying it couldn't be better so where do you sit?  Is it raining, grey and glum in your world today? ...
Mortgage Interest Rates are Still Going Up… Should You Wait to Buy? This is the headline, but shouldn't it be Should you wait to Sell?  Interest rates affect both the buying and the selling of real estate, they are intertwined now and forever.  Let us take a step back away from the rates for a qu...
Are your yearly goals in sight? How is your market share? This is the time of year when we begin writing new goals for next year, but I think it is important to check in with what you wrote last year and to see how you are doing.  Personally I am having a good year, but I am no where near the yea...

Larry Lawfer

"I listen for a living." It's all about you.
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