Storyteller Marketing in Real Estate

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What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.
Today Now Present Day 26 of 90 in a Realtors® life. It is Spring, the weekends are busy, so with details galore and various properties to juggle the here and now gets lost. I think this is normal, I don't know.  I do know I like the Kellerism, "you can have results, or you can have reasons, you ...
Change the Story Day 25 of 90 in a Realtors® life. Stop me if you haven't heard this story. There is no inventory. The market is crazy. People don't want to talk to agents. I can't door knock in my town. I hate cold calls and now I have to cold call to be successful? Everyone has heard this, but...
Private, Secluded Home for Sale In Westwood Overview Maps Photos Features Description Video Neighborhood Open House Market Stats $995,000 Single Family Home Main Features 4 Bedrooms3 Full Bathrooms1 Half BathroomInterior: 3,334 sqftLot: 40,075 sqftYear Built: 1977MLS #: 72287804 Location 34 Bria...
Afraid of Change,Why? Day 24 of 90 in a Realtors® life. Change is inevitable, change is imminent, change is constant and yet often are we afraid of change.  The discount brokerages like Zillow and Redfin are coming for your jobs is one fear.  The lack of inventory, another fear gripping the count...
Day 23 of 90 My Best Practices Real Estate 2018. On line leads, are they worth anything?  No matter what you do in real estate you will find people are successful with it and not successful with it.  The whole buying of leads from consumer sites like Zillow,, etc is something I will n...
Day 22 of 90 My Best Practices Real Estate 2018 and let's not discuss "best" practices.  Best is such a loaded term that demands definition.  Being number one, the best, is a designation thrown around a lot without much qualitative support.  It is a marketing term and I want this blog to be about...
Day 21 of 90 My Best Practices Real Estate 2018 and I have a confession. Two weeks into coaching and I am not doing all that I should and could. I know this.  Knowing what to do and then doing it with consistency and clarity is the hard part of this simple job. We see this all around us on a dai...
Day 20 of 90 My Best Practices Real Estate 2018 real estate best practices include mind set and action on those thoughts.  One of those 4 listings I have taken this month I knew was going to go quickly. I knew I would have multiple offers and I was anticipating some grumpy buyers and agents.  I ...
Day 19 of 90 My Best Practices Real Estate 2018 real estate best practices for me today started last night at a meeting I went to.  I learned something about EFT and Tapping.   This is a technique created by Gary Craig EFT is an acronym for Emotional Freedom Technique.  It allows the practitioner...
Day 18 of 90 My Best Practices Real Estate 2018 has me struggling with the process.  It is all well and good to have gotten 4 listings this month already, then reality sets in. OMG, marketing, signs, calls, circle marketing, door knocking, what else, what have I missed occupies space with discip...

Larry Lawfer

"I listen for a living." It's all about you.
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