Laurie's Blog

Fellow home stagers, I have a question for you: We have been approached by the magazine for our local Realtors' association about buying advertising in it. Have you advertised in Realtor magazines? Has it been a good use of your marketing budget? We appreciate hearing your experience -- it's good...

            Decluttering is one of the major jobs home sellers face, but what happens if there is a baby in the family? What member of a family has more furniture, equipment, and just plain stuff than a baby? And it seems that it is all needed! It may be hard for parents to decide what to pack du...

Gloria Home Staging staged this home in Windermere, Florida, and 18 days after listing, it was under contract. When we first saw it, it was dirty and disordered, but the owner was motivated to sell. She evicted the tenants, had all the damage repaired, and cleaned it from top to bottom. Her Realt...

Copyright 2008 by Laurie Calhoun

Copyright 2009 by Laurie Calhoun

Copyright 2009 Laurie Calhoun

            Walk down the hall of this vacant house, look into the rooms and this is what you see. The rooms are freshly painted and carpeted. They are in mint condition, but they are bland. They have no character, and you can hardly tell which one is which.    They are three scoops of vanilla ic...

Today is the first day of the rest of my business life. At the StagersLIST.com Expo in Orlando last week, I sat happily at the feet of some very wise and dynamic businesswomen, and it has already made a difference in how I view my business. For one thing, their energy, enthusiasm and commitment a...