RECENT BLOG POSTS
“Why did it take 6 weeks and a price reduction for my agent to recommend a home stager?” This is the question that a seller asked me as I walked through their home with them and talked about the changes that were necessary for their home to actively compete in the Indianapolis market. The listi...
10/04/2013
"I've already coached my customers on staging their home." This is something we occasionally hear from agents, sometimes more than I want to admit. When we see the home later, we find that what they really mean is that they told the customer to clean and declutter. Preparation and Staging …Two di...
08/29/2013
Home Matters is stepping up our marketing game and it is based around the idea of helping market our real estate partners. For nearly a decade we have been helping sellers and Realtors in the Indianapolis area prepare their home for market, now we are also helping spread the love by promoting the...
07/18/2013
In Indianapolis, traditional is the general decor theme, but in downtown Indy, 430 N Park Ave, Indianapolis provided a great break from the usual. This modern condo, listed by Susan Miller an FC Tucker Realtor, had unique features that set the tone for this professional stage. Showcasing the spa...
07/11/2013
When you are trying to maximize space in a home, home stagers often make suggestions that seem odd. This is one that I get funny looks about on a regular basis when I say it. It actually happened yesterday when I was at a home staging consultation. The average homeowner places their furniture o...
06/12/2013
Home staging is often understanding the details of what will make a difference to home buyers. A stack of fluffy white towels means luxury and tranquility. It may mean clean, or the possibility of a better future. While no one will think this out rationally when they are viewing a home it speaks ...
06/05/2013
Love at first sight. That's what home sellers need to experience when they are clicking through photos of homes for sale online, the first place more than 95% of potential buyers begin. Falling in love - What does your profile look like? When someone decides to purchase a new home, whether thi...
06/05/2013
Staging homes in Indianapolis for nearly a decade, I've found that I tend to repeat many of the same things to home sellers. It's not that all homes are the same, but in general, the rules of home staging are. While all rules have exceptions, I've decided, at the encouragement of my dear friend &...
05/31/2013
Houses on the market for sale should be considered products such as cars, shoes, computers, etc. It is the home seller's job to present their product in an appealing manner that helps to influence the purchasers' decision to buy. A house on the market needs to look different than a home that is ...
01/08/2013
Last week we were notified that our company Home Matters Property Stylist Group located here in Indianapolis, Indiana has earned the esteemed Angie's List Super Service Award for 2012. This is the Third year in a row that Home Matters has received this honor. The award is given to only 5% of t...
12/28/2012