My parents live off the beaten path in the mountains of West Virginia and over the years I've tried many paths between Cincinnati and their home to find a "best" route. What's best? In my case, the quickest route is what I've sought, and I've established my preferred route by trial and error. S
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12/13/2022
I played goalie for the American soccer team in Doha, Qatar.True statement, but without context one might think I was laying claim to being in Qatar for the 2022 World Cup.The reality? Back in my Navy days I was stationed on USS Taylor (FFG-50), and out of that crew we fielded a ship's soccer te
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12/06/2022
Over the years I've seen many a person in the Rain claim "blogging doesn't work".And they're right, every time.For them, blogging DOES NOT WORK, but upon closer examination of their blogs there's usually clearly evident reasons as to WHY blogging isn't working for them and in my opinion every one
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11/29/2022
Whether it's age telling me time is more important than ever, or just learning some hard lessons over the years of real estate, I'm more selective now than years past when it comes to deciding which potential clients become actual clients, and which ones STAY clients.In my early days I'd take on
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11/22/2022
Every week we receive emails offering to help us make our website easier to find. "I came across your website and noticed that you were not ranking well for certain keyword phrases."I suspect there's an infomercial on at 2 a.m. selling all these SEO "experts" a template email and thousands of ag
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11/15/2022
Did you realize that you're up for election today? And every day?Whether you realize it or not, your blog is a series of campaign promises.An exercise in communicating to the public and other agents why YOU should be the one to be hired rather than any of your competition.Let me help you buy a h
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11/08/2022
It happens to every blogger sooner or later. You're sitting at the keyboard...and sitting...and sitting. Nothing but blank space.How do you break the blogging block and get the flow going again?The ideas are out there, it's mostly a matter of tuning in and finding something that sparks your int
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11/01/2022
Unless you're blogging for your own amusement, you're writing for an audience. Determining what that audience wants or needs from you is critical to success.If you're blogging to other agents, you start with a common baseline of experiences and language, so different topics and expectations appl
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10/25/2022
It's been over 2 years since I've written a consumer facing blog post.After blogging daily for almost 10 years it was time for a break, a nice long break. I've honored a commitment to produce Ask An Ambassador posts every Tuesday, but I've passed on writing more consumer facing content. It's no
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10/18/2022
It's chicken and the egg all over again.If you don't write to be found, you don't get found by the bots, and you'll rank on page 186 of the search results and you don't get found by potential clients.But if you write with too much emphasis on the bots, you might get found (or have Google toss you
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10/11/2022
