Mark Boyd's (markboyd) Blog

Does this look familiar?  Yes, that's a loaded question. This is a very familiar illustration in the realm of sales, it still holds true and probably always will. How you work your prospects through the sales funnel has changed and continues to evolve into what I'm calling the Consumer Sales Fun...

I recently had a phone conversation with an agent who was unhappy with his results with internet leads from various sources, including those from his own real estate company. He made a statement which absolutely floored me:  "If these companies were smart, they would charge each person $50 to sub...

I recently had a phone conversation with an agent who was unhappy with his results with internet leads from various sources, including those from his own real estate company. He made a statement which absolutely floored me:  "If these companies were smart, they would charge each person $50 to sub...

If you're a real estate professional and you're afraid of cold calls, don't worry. You're not alone. There's a lot of good training available out there (I've found that Keller Williams has one of the very best educational support systems), but unfortunately a lot of real estate agents are just th...

There's a wonderful article on RISMedia today called "5 Tips To Make Cold Calling Easier," with some great suggestions for those of you with CCA (Cold Call Aversion).  The third tip in particular caught my attention: Use a permission-based approach This is great advice, although the last statemen...

I've noticed in my coaching that a major missing piece with many real estate agents today is long-term consistency, which is almost inexcusible given the prevalence and simplicity of email drip campaigns. Now, drip campaigns are not the "Be-all-end-all," but they are a virtually effortless proces...

Procrastination tends to be a common by product of fear.  In one of my very first blog posts, I talked about fear as the ultimate career killer.  It's true.  But fear manifests itself in many ways...some appear on the surface to be the very antithesis of others. In today's market climate, is your...

I've gotten quite a few phone calls from agents asking for my services as a coach, as they weren't sure if I was an active coach. I don't like to make a big deal about it, as that's not the intent of my blog, but yes - I do marketing and strategy consulting and coaching independent from the compa...

Just because you're a Realtor doesn't mean you're trustworthy. Let that sink in. That's what the general public thinks of you and that's why they're going to the internet for due diligence before making a commitment to an agent these days.   It's a preconceived notion and, while it's not YOUR fau...

I've long believed that fear is the culprit behind any and all of our failures.  It may not be readily apparent in some cases, but if you look deeper it's there. In my career, I've worked with some abysmal sales managers.  In fact, most of the sales managers I worked with were abysmal.  What's mo...