Mark Boyd's (markboyd) Blog

I had a conversation some months back with a real estate agent in Ohio (Geri Waterman) about internal dialogue and her prospecting/marketing efforts.   She had just completed a door-knocking crusade of a neighborhood of 350 homes and was proud – and rightly so – that she had made a multitude of ...

Because the effects of marketing are a long-term building process, most people get impatient and their marketing efforts become basically an afterthought. Are you having fun with your marketing?  If you’re not, take time to reassess what it is that you do for a living and the impact you can have...

Hey Friends, below is a link to the registration page for my free webinars.  If you have been spending a lot of time and money on internet marketing and just don't feel you're getting good ROI, I urge you to attend the Search Engines 101 and Wasting Money webinars in particular. You will come awa...

Baskin Robbins is nowhere to be found. This double-dip that is making its way to the national news is serving as a catalyst for more writers to have a negative influence on the market through their own speculation. The national news typically holds more credibility with people than the local news...

Are you spending money on Internet marketing and finding yourself overwhelmed? Do you feel like you’re spinning your wheels and accomplishing little or nothing in terms of tangible results? The old adage of keeping it simple is the key.   Clients know my simple philosophy by heart:  All roads le...

Consumers are asking questions now more than ever before. More than ever, consumers want to know exactly what services a you provide to earn their money/your commission. This simple concept is at the core of social media marketing. Try not to take it personally, though it can be admittedly hard. ...

Due to the overwhelming positive response to last week's webinar, "Solving the Social Media Marketing Puzzle," I've scheduled more for this week, along with a webinar on follow-up. If the rapid evolution of the Internet and social networking is leaving you less than satisfied, I'll clear things u...

Is the quagmire that is the rapid evolution of social media and social media marketing leaving you confused?  Aggravated?  Unsatisfied? It's really not as complicated, difficult or overwhelming as it can seem, but it's important to know the pieces of the puzzle, why they're there and how they fit...

  I'm not even a Washington Redskins fan, but when I read about Skins owner Dan Snyder demanding the firing of the writer of an article in the Washington Post called "The Cranky Redskins Fan's Guide to Dan Snyder" I just HAD to take a look.   I'm a football nut...just love a good football game.  ...

Once upon a time, a knock on the door didn't illicit the response it does now.  Once upon a time the exchanges were relatively pleasant in these instances. So how did we get to this point where even salespeople themselves bristle at someone knocking on their door and most are even on the do-not-c...