Matthew's Blog

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Education & Training - -- www.matthewferrara.com
Creating the real estate industry of the future.

ARCHIVED BLOG POSTS

2009 

  There’s a paradox in today’s housing industry: The real estate marketplace is showing signs of potential, but the real estate business is still falling apart. Home affordability is the best in decades; mortgage rates the lowest in modern times. Sellers and buyers are starting to get it. Yet aft...
03/31/2009
    Everyone knows about the 90/10 rule: 90% of the business is done by about 10% of REALTORS. Translated to a consumer experience, this means that most buyers and sellers have about a 1-in-10 chance of getting the “best performing” agent to sell their home or represent them in a purchase. Even ...
03/25/2009
  A recent quote from Walter Percy Chrysler has been stuck in my head lately: Most people never get ahead in life because when opportunity knocks, they are out back looking for four leaf clovers. These days, it seems like Chrylser’s perspective is particularly appropriate to the real estate indus...
03/15/2009
Declaration of Internet Independence   Months ago, we reported to you that internet marketing was dead. That was August 2008, when MySpace overtook Yahoo in display ads totals for the month. Our argument then was that people prefer to interact with other people, even online, and that the original...
03/10/2009
At first, I thought it was a joke, something to lighten the mood of an otherwise dour real estate industry. Yet a few clicks of the email invitation told me it wasn’t a joke, it was actually back by “popular demand” of a lot of REALTORS.  If I hurried, I could save a seat at the “all new and upda...
03/08/2009
For the past few years, one trend in the real estate industry has increasingly worried me. Without hesitation, most REALTORS in our workshops can tell us all about their local market: the number of homes available, listed and sold this month, the average days on market, even the top agents by inv...
03/04/2009
What is the vision for America from its leaders? Clearly, it’s one where the meek shall inherit our money, our praise, and eventually our lives. Anyone who is capable and productive - and proud of it - will incur the wrath of government upon him. So REALTORS had better watch out - because it’s no...
03/01/2009
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Matthew Ferrara

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