This is an excellent post by Elizabeth Weintraub why cheap price doesn't always equate to good value in real estate. When approached by a client who wanted the cheapest listing commission, she didn't cut her comission just to get the listing. She explained why she (a full commission REALTOR) was
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03/08/2010
As a professional home stager in Pasadena and Los Angeles, one of my primary jobs is to make smaller homes feel larger, or at least, feel as large as they really are. Here's a list of my tips for making a small home feel larger. You can use these tips whether you are staging your home to sell or
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03/08/2010
You've Got To Love A State That Has A "Cowboy Code Of Ethics"...Welcome to Wyoming! Wyoming State Govenor signed into law legislation adopting an official Wyoming state Code of Ethics. The Wyoming State Code of Ethics is based upon the best selling book by retired Wall Street Investor James Owen
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03/06/2010
Los Angeles Home Staging - A Hollywood Condo Home Staging Video Here's a home staging video of a Hollywood, CA condo we staged recently. I posted photos here: Los Angeles Home Staging A Hollywood Condo - Multiple Offers After The First Open House! I thought it would be nice to show what we do w
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02/28/2010
On Thursday, the LA Times Food section had an article titled Want To Dine For Less? Say The Word about a website called BlackboardEats.com. BlackboardEats offers Los Angeles and New York diners discounts to some of LA's & NY's finest and trendiest Restaurants. Here's how it works: Go to the webs
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02/27/2010
I was fortunate to have lunch with Pasadena real estate agent Irina Netchaev yesterday. Irina is an agent at Keller Williams Real Estate on Fair Oaks Ave. in Pasadena. Irina is something of a blogging and real estate website superstar, so I asked Irina if she would like to discuss the importance
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02/26/2010
Los Angeles Home Staging - An Altadena Home Staging Video - Officially my first Flip Home Staging Video! This is a video of a home we staged last week in Altadena, CA. I've had my Flip camera for a while (I accosted many of you with it at the RESA International Home Staging Conference in Las Vega
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02/26/2010
A Real Estate Agent Gets Real About Home Staging (Video). In this Xtranormal.com video I created, a real estate agent discusses home staging for an occupied home. The homeowner has staged the home herself after watching home staging programs on television. I'm not sure why the home owner is carry
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02/26/2010
The Real Estate Staging Association has just released their Real Estate Staging Statistics Report 2010. Professional home stagers from across the US and Canada submitted statistics from their staging projects and the verdict is: Vacant homes that were staged sold, on average, in 63 days after sta
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02/25/2010
We staged this beautiful occupied Altadena home on Tuesday of last week. When I met with the Realtor and homeowner on Thursday afternoon, I was told that they already had an offer coming in after the first open house! The homeowner was using the livingroom as the master bedroom. I won't show befo
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02/21/2010
