Smart Moves - St. Louis Real Estate News

 In a prior post, I suggested that key to successful sales started with developing meaningful rapport.  However, I received questions and comments on the "how to" aspect.  Here are some of my suggestions: •  The Greeting - Stand and meet the person as they enter the home or display.  When greetin...

In today's hectic world, it seems that we are all too often faced with a shortage of time.  The concept of time has changed over the past 20 years.  There seems to be less "free" time.  More importantly, time has changed in the sense that clients demand more instantaneous communication.  In this ...

Recently, I read another blog post that asked the question "How do I expand my sphere of influence?"  The simple answer is by networking.  When it comes to networking, you need both a web strategy and a real world strategy.  Your web strategy will most likely focus on social networking sites like...

Whether you sell new homes or existing homes, I will bet that your sales manager or broker has said something like "Get Everyone Registered" or "Get Everyone Signed-In."  I think these statements are good advice.  Nevertheless, I think this advice alone is incomplete.  Although I agree that you s...

Recently, we had a lively discussion in the office.  It centered on a simple question - What is your personal sales philosophy?  There seemed to be two schools of thought: Property First:  The first school of thought centered on the property.  The general view was that it was the sales associate'...

  As new home sales professionals, the goal is get the purchaser to say "Yes" and to purchase our homes.  However, before we can make a sale, we must first master the fundamentals (or more accurately the "Five Must Knows").  To be able to effectively sell new homes, you must master the fundament...

Willy Wonka was a marketing genius.  He offers a "free" factory tour, garners a ton of "free" publicity, and in the process creates a crazed demand for his Wonka chocolate bars as children across the world buy his Wonka chocolate bars in search of the five golden tickets for the tour.   Mr. Turke...

As an owner of a small independent brokerage and a manager of developer sales staffs, I often hear the comment that "sales is a numbers game" from owners/developers and sales associates alike.  While I agree with some aspects of the statement, I disagree with the statement when it is used as an e...

At PREA Signature Realty, we are licensed Realtors and are bound by the Code of Ethics and Standards of Practice adopted by the National Association of Realtors as well as the regulations of the Missouri Real Estate Commission.  We also provide our agents with extensive training on new home sale...

With the start of a new year, we earnestly make resolutions to improve our personal and professional lives over the next 12 months.  For those few precious days or weeks, we zealously pursue these resolutions.  However, after the holidays are over, the hectic pace of everyday life begins.  With e...