Smart Moves - St. Louis Real Estate News

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Real Estate Broker/Owner - PREA Signature Realty - www.PREASignatureRealty.com
A Blog and Guide for Homes Buyers Interested in Urban Living
RECENT BLOG POSTS
Whether you sell new homes or existing homes, I will bet that your sales manager or broker has said something like "Get Everyone Registered" or "Get Everyone Signed-In."  I think these statements are good advice.  Nevertheless, I think this advice alone is incomplete.  Although I agree that you s...
05/13/2009
Recently, we had a lively discussion in the office.  It centered on a simple question - What is your personal sales philosophy?  There seemed to be two schools of thought: Property First:  The first school of thought centered on the property.  The general view was that it was the sales associate'...
05/13/2009
  As new home sales professionals, the goal is get the purchaser to say "Yes" and to purchase our homes.  However, before we can make a sale, we must first master the fundamentals (or more accurately the "Five Must Knows").  To be able to effectively sell new homes, you must master the fundament...
05/13/2009
Willy Wonka was a marketing genius.  He offers a "free" factory tour, garners a ton of "free" publicity, and in the process creates a crazed demand for his Wonka chocolate bars as children across the world buy his Wonka chocolate bars in search of the five golden tickets for the tour.   Mr. Turke...
05/13/2009
As an owner of a small independent brokerage and a manager of developer sales staffs, I often hear the comment that "sales is a numbers game" from owners/developers and sales associates alike.  While I agree with some aspects of the statement, I disagree with the statement when it is used as an e...
05/13/2009
At PREA Signature Realty, we are licensed Realtors and are bound by the Code of Ethics and Standards of Practice adopted by the National Association of Realtors as well as the regulations of the Missouri Real Estate Commission.  We also provide our agents with extensive training on new home sale...
05/13/2009
With the start of a new year, we earnestly make resolutions to improve our personal and professional lives over the next 12 months.  For those few precious days or weeks, we zealously pursue these resolutions.  However, after the holidays are over, the hectic pace of everyday life begins.  With e...
05/13/2009
Recently, Anne Marie Malfi posted an inspirational article suggesting five great ways to "tune-up" your real estate business.  It was a fine post.  However, when she used the phrase "program your brain to see opportunity", it really resonated with me.  In new home sales, I often see sales associ...
05/13/2009
The power and ambition of Google never ceases to amaze me.  I had heard about Google Books and its ambitious project to create an online library.  However, I only recently started exploring its content.  You can find a book for almost any topic in any genre.  Here are just a few of the books tha...
05/13/2009
At a recent luncheon, I had the opportunity to discuss with a number of on-site builders representatives the perceived weaknesses in their respective company's marketing and advertising campaigns.  Although hindsight is 20/20, the comments did reveal certain common criticisms of how real estate d...
05/13/2009
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Michelle Silies

Broker-Attorney, Your St. Louis Relocation Specialist
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