Mark's Blog

Services for Real Estate Pros - RE/Advantage
With the market today, how far can we push listing syndication and is it fair to say that is now plays a major role in your Internet technology plan? Have you seen the syndication traffic jam where your listings are getting syndicated multiple times from multiple sources and you are having troubl...
Now a days Agents must send a bunch of e-mail messages out over any given period of time just to try to generate new business. Now tell me this: How many of those messages do you think actually get opened and read? Far fewer than you think. RSS and Blogging The easiest way to take advantage of th...
Some people argue that an Internet lead is different than a lead coming from a more grass roots system. Well I am one of those people. The biggest mistake an Agent can make is to mis-handle an Internet lead. Used properly the Internet can be a valuable asset. An asset than can bring you a conside...
Today's Real Estate Website has become more than just a pretty picture.  With the advent of technology, the proliferation of syndicated listings, IDX, and Web 2.0 your website is can become a portal of knowledge for the home buyer. I titled my post KIS because with this influx of technology we se...
Today’s website plays a vital role in any REALTORS online marketing arsenal. That being said it is vital that your website stands out. When someone visits your website you have about 10 seconds to establish a relationship. In those 10 seconds your visitor will decide if your website meets his/her...
Come out and join us at … Triple Play 2008 DATE: December 9th -11th, 2008 LOCATION: Atlantic City Convention Center Halls B and C Booth Number 411 Innovative Technology Solutions for the Real Estate Industry We Provide; Website Design for Brokers and Agents Re-design of existing websites IDX Sol...
RSS Feeds RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. RSS feeds push changing content directly to the people who subscribe (or the RSS re...
I have been designing websites for over 10 years and people always ask me; “How do you get into the search engines” or “How do I get my website ranked”. Well the simple answer is you can certainly pay a SEO (Search Engine Optimizer) expert or you can dig in and try to do it yourself. I can write ...
Why is Link Popularity a key in good rankings? Search Engines are just software programs that try to rank your website based on the content they scan. They use a series of algorithms to give your content a ranking score. Then they compare that score to all the other websites they have in their da...

Mark Menzella

We build websites for REALTORS®
local_phone(973) 303-4300
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Everything Internet. This blog is all about how REALTORS can leverage the Internet. Stop in and see my posts on how you can fine tun your website, get SEO tips, or just ask me a question. I'll listen and always give you an answer.