Mollie Wasserman's (molliew) Blog

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Education & Training - Your Move Made Simple
RECENT BLOG POSTS
With the death of Steve Jobs, much has been written about the incredible contributions he made to the computer industry. Much less noted was the fact that he also revolutionized five other industries: animated movies, music, phones, table computing, and digital publishing. There are so many lesso...
10/15/2011
WIth the passing of Steve Jobs, there will be many tributes but in my humble opinion, there will be none as encompassing, nor one as important to the challenges we face in our industry as the simple recitation of his 1998 ad "Think Different": "Here's to the crazy ones. The misfits. The rebels. T...
10/06/2011
OK, be warned. This is a rant, but I need to get it off my chest.In this tough market, with so many sellers underwater, there is an increasing need to work with buyers and we’re seeing even seasoned listing agents working with buyers out of necessity. But with it, the frustration is increasingly ...
09/13/2011
Suppose you had an upcoming seminar next month and needed to buy a couple of nice suits. You have two choices: you can either shop at a leading clothing store or you can hire yourself a personal shopper. If you go to the clothing store, the salesperson will probably do their best to sell you a su...
09/05/2011
We love to talk about the Realtor® of tomorrow but we ought to be talking about the Realtor® of today as we've lost a lot of ground in two crucial areas: Not recognizing how the role of the real estate agent has changed over the last 30 years and Not adapting to the tremendous growth of technolog...
08/07/2011
There's been a lot of talk of late regarding commission rebates. The consumer, squeezed by the market, is increasingly asking for them and many in our industry are increasingly providing them.But...we sure don't like it!From our vantage point, it feels like hands in our pockets, grabbing at our s...
06/09/2011
In the 1995 movie, The American President, there is a scene where President Andrew Shepherd, is in a heated discussion with his domestic policy advisor, Lewis Rothschild, about the President's falling poll numbers.In this scene Rothschild pleads: "People want leadership, Mr. President, and in the...
05/19/2011
A few years back in an article in RIS Magazine, Brian Buffini, founder and chairman of Buffini & Company, made a very interesting observation: although 80-90% of real estate buyers start their home search online, almost none would actually go to the next step and click “Add to Shopping Cart.”Onli...
05/16/2011
Tish Lloyd wrote a wonderful post a couple of days ago:I work for YOU!  It's okay to tell me what you're thinking! For the most part, I really liked what Tish wrote: that it's vital that a buyer's agent develop a level of trust with her client - without that trust, it's very hard to do our job pr...
05/02/2011
A couple of months ago, Kirby, our family dog, started scratching himself like crazy. So, like any good mommy owner, I took him to the vet. Unfortunately, his regular doctor (who has 30 years experience) was away on vacation so he saw a new doctor just out of vetinarian school. He checked Kirby o...
03/15/2011
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