Rick Costa Mortgage Loans -Ukiah, CA.

Are you one of those who rely heavily on consumer direct leads? I label those as anything NOT coming from a referral source of business. These  includes  Zillow, Trulia and  Facebook leads. I also label these as "cold leads", with a success rate that isn't very high. We all market ourselves via s...

"Never give your power away to an event that has not yet occurred", are words i read this morning. What does this mean? For somebody who has experienced call reluctance when prospecting for new leads, it means that we let our thinking of the past, dicate to us the events of that moment. Why do i ...