Amy's Blog

Services for Real Estate Pros - Maximum Design & Advertising, Inc.
I recently started using Skype video. I am about to reveal my age…I can’t help thinking about the Jetsons Cartoon where they use a large screen video phone. I remember one episode where a disheveled Jane Jetson donned a mask prior to receiving a video phone call. To the caller she looks like the...
“Online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential that third party reviews.” Rubicon Consulting. Recently, I came across a study reporting that on the inclusion of consumer reviews within a website increase con...
To effectively reach the online recession-proof consumer a Nielsen study revels which sites to spend marketing dollars on and which sites to avoid.According to recently released data, the least recession-impacted market segments ("Recession Indifferent" and "Recession Insensitive" segments) have ...
A study released this month by Nielsen Claritas provided interesting stats on the global growth of social media. Social networks Two-thirds of the world Internet population participates in social networking or blogging sites. This utilization represents almost 10% of all Internet time around the ...
I was fortunate enough to be invited to the new clubhouse grand opening recently. You may be thinking, big deal, another golf clubhouse opens. In this economic climate is this something worthy of a celebration?  My opinion is you betcha! This clubhouse was unlike anything I have seen in a very lo...
New data from Pew/Internet shows that over one-third of adults have an online social networking profile, an increase of 400 percent since 2005.* 75% of online adults 18-24 have a profile on a social network site* 57% of online adults 25-34 have a profile on a social network site* 30% of online ad...
Establishing a relationship of trust and authenticity in you sales cycle is imperative in the current economic climate. Consumer skepticism and reticence to get off the proverbial fence is fueling migration and immense growing popularity of social media. Social media allows for consumers to seek ...
Facebook up 58%, MySpace down 21%—I should really update my FB page more often!   Amy Tharrington
Early data indicates 94% percent of the population use coupons, a significant increase from and 86% in 2006 and 89% in 2007. When first considering this fact, it is no big surprise considering the state of the economy. But when you stop and consider what other factors may have been a contributing...
"The builders' lobby is ramping up its sales pitch for a $250 billion stimulus package called "Fix Housing First," arguing that financial markets won't recover until home prices stop falling. They are calling for a generous tax credit for home purchases and a federal subsidy that would lower a ho...

Amy Tharrington

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