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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.
Have you ever seen the term “call to action” (CTA) as you’ve read about marketing? If you’re a real estate agent, you may have been scratching your head.What is a call to action? What’s the purpose of it?And most importantly, how do you create a good one?Here’s what you need to know.What is a Cal...
We’re getting toward February 1, can you believe it? I feel like I blinked and January was almost over.Statistically, most people abandon their New Year’s resolutions by February. What about you? Are you still going strong, or is your new year’s enthusiasm starting to fade?If you’re struggling, d...
Are you as successful as you want to be?If so, great!If not, you might wonder what’s holding you back. As it turns out, the things that stop us from success are not as unique as we assume. Realtors® tend to struggle with similar things year after year.Curious how to move forward and make 2019 tru...
Is direct mail an old-school strategy, reserved for those who aren’t able to keep up in a digital world?Absolutely not!There’s no doubt that you need a mix of marketing to reach prospects in today’s multi-channel world. However, direct mail still deserves a strong central place in that mix.There ...
Is it me, or is there a lot to balance when you’re a real estate agent?And there’s plenty of stress to go with it.There’s a lot of pressure to succeed, especially around the first of the year. We’ve been sharing some tips ourselves about how to set yourself up for marketing success.But today, let...
New year, new you! Are you ready to give your business an important boost in 2019?One key way to make sure your properties stand out from other listings is to ensure that your photos really pop. If you’re still using a cell phone with questionable lighting, it’s time to STOP! 89% of buyers who se...
It seems like everyone is looking for the “silver bullet,” especially around the new year. We all want 2019 to be the year we really break through, the year we really succeed.Unfortunately, a lot of folks like to take advantage of that. They say they have found the key to real estate success and ...
One thing we talk about constantly at PrinterBees is that the best marketing strategy is consistency. However, if you’re running your real estate business by yourself, it can be really difficult to get your marketing out on a regular basis.Are you currently sending farming postcards monthly, foll...
Everyone has heard of real estate farming, but few agents are consistent in their approach. Unfortunately, a scattershot approach that’s done occasionally (or “when you have time”) is not going to be successful.This leads some real estate agents to decide that farming is not a successful strategy...
Getting listings is a vital part of building your business. A lot of new agents focus on being buyer’s agents when they first start, and as a result they end up being a Secret Agent.A Secret Agent is the one the public has no idea is involved in the transaction. Whose name is on the sign? Whose n...

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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