Most real estate agents are already active on social media in some capacity. Why is it so important?Let’s take a look at some statistics: 68% of American adults use Facebook Pinterest has 250 million monthly active users 73% of American adults use YouTube More than 1/3 of American adults use Inst
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12/24/2018
If you’re like me, things are a little CRAZY for you right now! Between the family obligations, travel, getting and wrapping presents, and much more, you’re probably very busy.And that’s even WITHOUT considering your business.As we move through the holiday and into the new year, though, your focu
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12/20/2018
Happy December!Did you know that this is the absolute BEST month for your business?Yes, even though in many parts of the country it’s cold and grey. The real estate market in your area may be especially slow.So how can it possibly be the best month for your business?There are two key reasons. Her
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12/10/2018
This post may contain affiliate links. That means that, at no additional cost to you, I may earn a commission if you purchase through our links. We truly love, use, and recommend the best!We’re in the thick of the holiday season, and everyone is making their list and checking it twice. Many have
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12/07/2018
A lot of people assume that winter is a poor time to buy or sell homes. In many areas of the country it’s cold, grey, and the weather is far from inviting.In addition, home sellers assume that winter is a poor time to showcase homes. In reality, it’s not hard at all to improve your curb appeal in
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12/03/2018
As a real estate agent, it’s pretty clear what you do – you help people buy and sell homes. But if you think about it, that’s a pretty broad statement.There are lots of kinds of people and lots of kinds of homes. Sometimes, it can make a big difference in your marketing if you decide to niche. Wh
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11/26/2018
Tomorrow’s Thanksgiving!Unfortunately, a lot of people are less thankful than they are rushed, harried, worried, and just barely hanging on.I get it. There’s a lot of pressure on adults around the holidays. It’s not like when you were a kid and you could just show up at the Thanksgiving table and
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11/21/2018
One of my favorite books is The Millionaire Real Estate Agent. Gary Keller talks about the importance of three things – leads, listings, and leverage.Of course, we all know we need leads, but unfortunately some real estate agents don’t work on generating them until they suddenly have no work. Tha
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11/19/2018
Do you roll your eyes and sigh when it’s time for another direct mailing? I mean, didn’t you just do one… ok, maybe that was a couple months ago.Still, a lot of Realtors® see direct mail – and marketing in general – as a frustrating chore. After all, they say, I’m in the business to sell homes, n
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11/17/2018
A lot of us are very shy about putting our face on camera. We don’t always like how we look, or we feel self-conscious. We might be nervous that we’ll stutter or say something silly.The good news is that your prospects and clients don’t need you to be perfect. In fact, they’ll be more comfortable
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11/16/2018
