Cheri Alguire's Blog

I am often asked, "What do you say when a potential seller asks…?" I always have an answer for every objection, but only because I keep the objective of the conversation IN MIND at all times. Here is a list of common seller objections and a quick follow-up statement for the listing agent. They sa...

No doubt about it: when you set out to complete your goals, you will need a functional team to support you. Think back to your goals. Are you going to be able to handle that kind of volume and all the paperwork and follow up that goes with it? Probably not. Chances are, you will need a team of as...

As a real estate agent, it is important to know your value. Your value is determined by what you have to offer the consumer. It is important to remember that consumer perception is consumer reality. Every agent on the path of success must be able to answer the following question from a consumers ...

I am often asked, "What do you say when a buyer asks?" I always have an answer for every objection, but only because I use a method for analyzing every objection. Here is a list of common buyer objections and a quick follow-up statement for the buyer agent. They say:"I am too busy to make an offe...

I have had an enormous response from you all about the first set of Real Estate Scripts. I had a couple of you send in more examples of objections and some that felt like they were being trapped by the expired real estate leads they were talking to. It is true; some consumers like to set traps fo...

In previous articles, we focused on targeting a niche, the WHO that benefit most from your services. Now we turn our attention to generating leads from that given niche and creating a marketing plan for success (the HOW.) Once you have identified the WHO, you must set about a plan to communicate...

With so many agents working on getting expired listings, my clients have been asking me to help them work on scripts during our coaching sessions for advice on how to deal with objections from expired real estate leads.Remember, the expired listing is going to be bombarded with calls from other a...

By Cheri Alguire YOU know how special you are. YOU know that you outshine the competition. The question is: does your potential client? Helping clients understand the value you provide to them is essential in prospecting and keeping business. Let’s face it: consumers have plenty of YOU to choose...

Now in the current market and more than ever, you may be tempted to define your clients as any and every one who walks past you down the street. Everyone needs a place to live, right? Concerns over the economy and a desperate need for lead generation may persuade you to apply the salt-shaker meth...

By Cheri Alguire "Why isn't there a ‘Kids' Day?" is the question I heard from my fifteen-year-old daughter this week. Doesn't she know that her older brothers and all kids in the entire world that have ever asked this question before always get the same answer..."Every day is ‘Kids Day'!" Happy M...