RECENT BLOG POSTS
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I have not seen a lot of discussion here but there is always a lot of interest in Google Spam reports on other forums and blogs I frequent, mostly the SEO related groups. Google Webmaster Central Blog recently had a post discussing Spam reports. It verified some things I already knew but also she...
04/03/2007
It never fails. Whenever I meet someone new and the talk moves on to what I do for a living they invariably ask me "What is title insurance?". Now there are a few people who have an idea about what it is or have at least heard of it but for the most part the general public has no idea. Maybe I am...
03/29/2007
Title insurance and closing services represent a substantial financial burden for many consumers who are buying real estate or refinancing their current mortgage. On top of that many consumers have little knowledge about these services. That means it is up to those of us in the real estate indust...
03/27/2007
It seems that Coldwell Banker has no entered the Second Life Marketplace as a real estate broker for the virtual world. An article on CNN explains how Coldwell Banker has entered Second Life as a virtual real estate broker and how it plans to position itself. The article states that they wanted t...
03/26/2007
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An earlier post of mine discussed some common problems with real estate sites that keep them from ranking well. One issue that I did not mention specifically was the overemphasis on reciprocal links and Google Page Rank. What I mean by Page Rank is not where your site is listed in the Google sear...
03/22/2007
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How much effort do you put into educating consumers, either in person or on your website/blog? In my experience the more educated a customer is the easier they are to work with and as a customer I a more inclined to work with someone who takes the time to educate me about their product or service...
03/16/2007
SEO and Search Marketing is a constantly evolving aspect in the advertising world and I would like to look back at one of the biggest changes since these marketing methods first began appearing. The finer details have undergone considerable change and honestly I could go on forever discussion how...
03/15/2007
The biggest flaw that I see in a lot of real estate websites is the sheer lack of originality and unique content. Now there are a few that stand out from the crowd and really offer something different but for the most part everyone seems to be working off of a few templates and providing the same...
03/13/2007
The recent lawsuit in Minnesota has once again put the title insurance, and really the entire real estate, industry in a negative light with the public. It seems that the only time I hear or read about title insurance in mainstream publications it is regarding illegal anti-consumer actions. How d...
03/12/2007
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After reading a couple of blogs discussing SEO issues in the Real Estate industry I thought I would throw in some of my observations. The biggest issue I notice is how similar many real estate sites are. Many sites use the same exact layout, provide the same new stories, and show the same listing...
03/09/2007
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Mark Pilatowski

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