Paula Mosley's (pmosley) Blog

Lessons Learned From The Janitor  I just finished reading a fantastic book called "The Janitor - How an Unexpected Friendship Transformed a CEO and His Company".  It was written by Todd Hopkins and Ray Hilbert and was published by Thomas Nelson. The premise of the story is that a grumpy workaholi...

What if I told you that advertising was a waste and that direct mail has a 2% effectiveness rate?  What if I also told you that there is a sure-fire method for turning strangers into friends and friends into customers? Traditional methods of marketing (like unwanted telephone calls, junk mail and...