RECENT BLOG POSTS
  Consistency is absolutely key.  Consistency will trump all other factors.  Rule of thumb is 1 x week for the first 10 weeks then every 10 days until you have 35% market share or more.  Only then can you go to 2 x a month.  With that said, I will tell you that in our media planning with clients ...
11/10/2008
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I got an interesting email from an agent this week.  No, she's not a client, just someone who had heard that I might be able to help her with a problem she was having.  Someone had taken the time to register a URL, build a website with enough SEO savvy to get top Google ranking that was completel...
11/06/2008
 How to Raise Your Standards until You Are Inspired By Them These are the strategies to keep tolerations at bay. You'll want to adapt these to fit for your personality and situation, of course, and add new ones that work best for you. But, it's a place to begin your thinking. Outsource your probl...
11/05/2008
  Just a short thought of the day to ponder - When you're inspired, you don't need motivation as much. When you're inspired, your internal "system" is touched to its core and it lasts for at least a year, or often a lifetime. When you're motivated, it's generally temporary, because only your ego ...
11/04/2008
"The first step to success is to stop lying to yourself"   I would dare say that the vast majority of people would consider themselves honest, ethical people.  In fact, I was in a room of 500 top producing agents when the speaker asked who in the room felt they had integrity.  98% of the room rai...
11/03/2008
You've done it.  You've written an article that has been printed in a newspaper or magazine.  Congratulations!  You did well.  But now what? That's right; now what?  Today's newspaper or magazine is tomorrow's recycling, but that doesn't mean that the life of your article is over -- far from it, ...
10/30/2008
I had two really good agents enter into an extended slump.  Not all that uncommon over the last couple of years.  After talking to them at some length I discovered they were spending way to much time in their cushy home offices.  So I took them away - not literally of course, but figuratively.  I...
10/27/2008
Two words: Sticky content. Sticky content is information (web site content) that makes people stick around and return for more. Examples are how-to articles, tips and tricks, beginner's guides, and any other free information that your clients and prospective clients would find of value. Keep in m...
10/24/2008
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  More and more we as an industry have distilled ourselves into the lowest common denominator. You see it on the plethora of real estate agent's websites - "we work with buyers and sellers, investors, renters, those thinking about any of the above now or might be thinking about any of them in the...
10/23/2008
"In a sea of other REALTOR® faces, what do you do to stand out?"  I've asked this question countless times to agents across the country and I am constantly astonished with the answers I get.  Some reply that they give great service, some always wear a hat, some do coloring contests in their geogr...
10/22/2008
Rainer
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PRC Market Positioning Group

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