RECENT BLOG POSTS
I have heard at least 100 times that in today's market, agents aren't struggling with getting their base rate commission.  Yet, MSNBC and Consumer reports published the following story - Home sellers can haggle over commissions - Consumer Reports study showed 71 percent who bargained got lower ra...
10/21/2008
  Just a short thought of the day to ponder - When you're inspired, you don't need motivation as much. When you're inspired, your internal "system" is touched to its core and it lasts for at least a year, or often a lifetime. When you're motivated, it's generally temporary, because only your ego ...
10/20/2008
  Do you struggle with names?  This has personally plagued me for years and is a constant struggle in a people business where we meet new potential clients on a daily basis.  However, I also know that there is no quicker way to impress someone than to remember their name, especially after a long ...
10/17/2008
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  Most of our marketing efforts as an industry have been a series of trial and error decisions, made on a reactionary basis at the hands of a professional salesperson trying to extol the benefits of their wares.  It has had very little root in systematic evaluation or factual data.  We have been ...
10/16/2008
I was pursuing one of my journals looking for some point of inspiration to share.  As I looked through the pages, I came across Arnold Beckman's Rules for Living that he had hung in his office.  I think they are just as applicable today, and for our business, as they were in his time and industry...
10/15/2008
This week's Council Member Marketing Module is now uploaded and available for download and will be posted for the next 7 days. Session Title - Using PRC to Win with FSBO's Session Description - Most of our sessions revolve around the art of marketing, but what about developing "now" business? Tod...
09/10/2008
  Networking, when done correctly, is fun and profitable. I know from my experience, as well as from the experience of my colleagues and clients, that networking is a great way to meet new friends and make valuable connections for my business, which often result in new clients. After all, we all ...
09/09/2008
Secrets to Successful Branding - The Law of the Generic   If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of "getting their name out there."Most of us are re-tre...
09/08/2008
I am asked from time to time why some do so well in this business and some, well, don't. There are more than a handful of "secrets" but there are very few that are more important that mastering your relatioanl skills. In fact, there is nothing in this world that pays better, in every realm of lif...
09/05/2008
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"In life, you are either moving in the direction you want to go or someone is moving you in a direction they want you to go." Who do you let make or influence your decisions?  Really, who has access to that area of your life?  Is it a spouse, a manager, a coach, or do you regulate that all import...
09/04/2008
Rainer
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PRC Market Positioning Group

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