Liz Froment's (propertycopyco) Blog

A lot of real estate professionals, and people in the industry like mortgage brokers, do a deep focus on their local area.  This can be a great way to get more qualified leads, especially when you are seen as THE local expert in your region. But, many don't because they feel like it's just too ti...

One of the biggest issues people find when using social media is trying to still come across as a human. This is especially true when you are part of a brand.  The good news there are a couple of easy things you can do to promote your brand on Twitter and also showcase your personality as well. T...

In my last post, Three of My Favorite Time Saving Social Media Tools, I got a lot of comments from people who had never heard of the tools I'd mentioned but were very interested.    So, I figured, since I am pretty experienced in all three, I'd devote a few blog posts to diving a bit deeper into ...

  Still struggling to find time to market yourself online via social media? I know the feeling! That's why I thought I'd share some of my favorite tools I use for social media that are real time savers. Here they are: BuzzSumo What I love about BuzzSumo is it tackles two things at once. First, it...

I'm sure by now you've all heard how important social media is for your business. Social media provides an interesting platform for real estate professionals. Especially considering the vast majority of people who are looking to buy and sell a home are looking online first.   The problem is, soci...

I love to read. My Kindle is filled with at least a hundred books at any given time, covering all sorts of topics.  Whenever I'm online and see one of the many posts out there listing great books, I always make sure to bookmark it for later. So I figured, why not create my own? I've read a ton of...

Have you ever heard of the 80/20 principle? I only came across it about a year ago, but once I started to understand it, wow has it made a big difference for me.There is a lot behind the concept of 80/20 (it's also called the Pareto Principle after the guy who came up with it) but I'll boil it do...

In my last post on here I gave a bunch of hard data from a report released by the National Association of Realtors on buyer and seller trends. In it, one of the biggest takeaways for me was just how many buyers and sellers find their agent through referrals.  My guess is for a lot of agents out t...

How much homework are you really doing in your business? What, homework? We're not in junior high any more! Well, guess what, just because you are a professional in your field and know more about real estate than most people ever will, you can always learn more. I specifically dedicate time each ...