Socializing Real Estate!

Sharing is caring! Every day when I check my various social media channels for updates and contacts, I quickly discover the extreme amount random, irrelevant chatter going on in each social space.  While I understand that social media is intended for socializing, it really got me thinking about t...

As many of you have probably witnessed, YouTube has received a pretty dramatic face lift within the past few days. While the video service now has more of a web 2.0-friendly interface, there have been a few changes that you should know about, especially if you plan on using YouTube for your socia...

Sharing is caring! As a real estate professional, chances are you have an email list of some sort.  Whether it be for direct communication or just an autoresponder campaign, the ability for someone to voluntarily give you their email address these days is incredibly significant.  They expect you ...

Sharing is caring! There is no question that social media can have a very influential impact on strengthening your brand.  Unfortunately, since social media is still a new endeavor for many people, the potential of this new marketing medium may seem limited.  A lot of people just see social media...

I just wanted to take a quick break from the usual articles I post here and request your feedback on something. We recently created a short survey for real estate professionals, and I thought this would be an appropriate place to post it.  The survey is 11 questions and is primarily focused on on...

Sharing is caring! This is the first of what I hope to be a weekly series of ways to get those creative juices flowing for creating “viral” videos.  I thought this would be a fun and informative way to learn about real-life techniques and ideas that are generating large viewer bases.  The goal of...

Sharing is caring! When the “State of Search Engine Marketing 2010″ report was released, it appeared to provide evidence that Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising is recession-proof. As businesses of all sizes decreased their spending budgets in various advertising...

Sharing is caring! In pretty much all of the articles I have written here, the focus has been about utilizing primary social networks such as Facebook and Twitter to build your brand.   There is another type of social network out there though that can have an even stronger impact than your effort...

With all of the different advertising opportunities available for you to take advantage of, it can be pretty mind boggling.  From social networks like Facebook and Myspace; to social bookmarking services like Digg and Delicious; to everything in between; there is a lot of advertising space you ca...

Whether or not you use social media on a daily basis, your audience does.  By audience, I don’t just mean people who voluntarily pay attention to what you have to say, but rather your past clients, present clientele, and most importantly, future prospects.  Now, add the fact that most people enjo...