ARCHIVED BLOG POSTS

2019 

It costs about $1,200 per year to maintain a real estate license, including association fees, MLS fees, lock box fees, and continuing education requirements. The precise amount varies by state and local association, however.There is a lot at risk in real estate. In many cases, homebuyers and sell...
04/16/2019
IDX framing is one of the most common technologies to display MLS properties on a website.It’s known for its fast set-up and low up-front costs.But it also comes with several drawbacks related to SEO.We go into details about the disadvantages of IDX framing here: https://realtyna.com/blog/what-is...
04/15/2019
Most agents know the power of email. Through email lists, newsletters and drip campaigns, agents engage their leads with targeted marketing content. But SMS is even more powerful for real estate marketing.Where email marketing has an open rate of about 20 percent, text message has an open rate as...
04/15/2019
A summary of the trends and evolutions in the real estate industryThe U.S. real estate industry is characterized by decentralization. No one body warehouses property listings across the country. Instead, 630-650 small to medium MLS manage listings within their territory.But this landscape is chan...
04/12/2019
The best IDX websites are always changing. As new technologies or marketing strategies emerge, they are implemented online. Pages are continually updated and new content is released regularly.This constant state of evolution, can present problems, however. In certain circumstances, you may want t...
04/10/2019
A short sale is when a property is sold at a price that is lower than the mortgage that is owed on it and the lender accepts the loss. While not the preferred option for the homeowner or the lender, a short sale can provide an alternative to costly and lengthy foreclosure proceedings.Economic con...
04/09/2019
As real estate professionals, we operate at the whims of the buyers. If a trend moves through the market and buyers suddenly want a new type of property, we must respond. While it has not happened all at once, there has been a shift in buyer preferences over the last decade. More buyers today are...
04/05/2019
The broker has a unique position in the real estate industry. As the office lead he or she takes a management role. By overseeing agents and assisting with transactions, the broker ensures that the office runs efficiently and remains profitable. With the Realtyna Brokerage Add-on, brokers can re...
04/02/2019
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