ARCHIVED BLOG POSTS
2019
Numbers are important, especially in real estate. This is why analytics drive today’s real estate business – Imagine you are a lead, what would you need to stay on your own website and eventually press any of the call to action buttons?Our guess is: in-depth, on-point information about the proper...
07/31/2019
Since you are here, I will assume you already know how important social media has become during the past few years. I will not bore you with details how and why it happened, let’s get down to business and discuss how should you use different social media platforms for midterm lead generation. Soc...
07/30/2019
It’s a simple fact of life—real estate agents need leads. To generate leads, they need an audience. Few platforms offer as large an audience as Facebook.With Facebook dynamic ads you can promote your MFRMLS or Stellar MLS listings on Facebook and cultivate leads even when they are not on your sit...
07/29/2019
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To sell a home, people need to know it is for sale. So as a real estate agent, getting people to see your listing is absolutely essential. Unfortunately, this is easier said than done.The most common listing promotion techniques are already played out. More advanced techniques take too long or ar...
07/26/2019
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To get MLS access, you usually need to be a real estate agent, but there are some alternatives such as partnering with an agent, signing up as an unlicensed assistant, or using another data sourceAn MLS, or multiple listing service, is an independent organization with close ties to a local real e...
07/25/2019
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TREND MLS is a large multiple listing service, serving more than 27,000 agents and brokers in the Philadelphia, Pennsylvania metro area. On its own, it would be the 15th largest MLS in the U.S. But since 2015, it has been a member of Bright MLS, a regional organization spanning 6 states and the ...
07/24/2019
Real estate agents cannot sell homes if they do not have anyone to sell to. Therefore, lead generation is an essential activity. But how to go about it?There are hundreds of lead generation strategies. Some are short-term, such as buying ads and going door to door. Others are long-term such as bu...
07/23/2019
Salesforce is a widely used customer relationship management software that helps businesses understand their clients better and market to them more effectively. Salesforce users can identify trends in their customer base, improve response times and automate redundant tasks.This represents a huge ...
07/22/2019
Real estate is a data-driven industry. Many statistics and figures are used in daily conversation to describe shifts in the market. As an agent, you need to be familiar with this data. You need to be able to understand what they mean and interpret any changes.To help you get started, we’ll review...
07/19/2019
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We all know what vacancy is. And it’s got the same meaning in the real estate industry as well. Nothing different. However, there is also this thing called Natural Vacancy and in the real estate industry, it is one of the factors that affect real estate valuation by investors. So why is there suc...
07/18/2019
Rainmaker
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Realtyna Inc
WordPress Real Estate - IDX, RESO Web API, CRM