ARCHIVED BLOG POSTS
2013
3
Comments
There are miliion and one lead generation services out there and the vast majority give you something other than a real lead. It might be a warm body. It might have a phone number and an email address, but it's not a real lead. A real lead is someone who comes to you or your website and is consid...
04/29/2013
4
Comments
I love talking to agents about ways to improve their businesses...most specifically, things they can do to, and with, their websites to save themselves time AND increase their bottom line. Your website can be more than just a pretty brochure...and dare I say it SHOULD be more than just a pretty b...
04/29/2013
7
Comments
I don't know about you, but I have always kind of associated getting a second opinion with first getting a diagnosis or treatment program one didn't like or agree with. I learned the hard way that you really ought to get a second opinion, no matter what. Last spring, my mother was diagnosed with ...
04/27/2013
4
Comments
Have you ever stopped to think about all the jobs of a real estate agent? For fun, I thought I'd write some of them out... Lead generation Client relationship management Marketing Advertising Website development/maintenance Agent blog Traffic for website and blog SEO for website and blog Social...
04/25/2013
6
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You know the ones...the ones that never fail to make you smile, or inspire you, or just make you feel good...I hope you'll share your favorites here. I am not having one of these days today, but about a week ago, a friend reminded me (hmmm, I wonder why???) of one that hits home on occasion...oka...
04/25/2013
2
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What's KLT? It's Know, Like and Trust...it's an important - crucial really - part of marketing a business. Getting your prospects to Know, Like and Trust you is the best way to turn them into eager clients or customers. And it's one of the best ways to get your prospects to refer you to others, e...
04/24/2013
7
Comments
Did you know that 80% of website visitors never scroll down below "the fold" of a website? It's bad enough that web visitors spend mere seconds on sites before clicking away, but if they have to scroll down at all to get to "the good stuff", it's even less likely they will stick around long enoug...
04/23/2013
4
Comments
"What's in it for me?" That's the question on every prospect's mind (regardless of industry) when they are exposed to a business' message and so it's a crucial consideration for our own marketing. If we approach our marketing in a way that not only answers that question - and answers it quickly i...
04/21/2013
15
Comments
This question was inspired by Barbara Todaro's blog last week about agent's needing to spend money to make money... Barbara estimates she spends about 30% of her annual income on marketing her business to keep the phone ringing. That got me wondering: What do other top producers spend/reinvest, o...
04/16/2013
4
Comments
I know as I write this that I am going to ruffle some feathers today, but I think it's worth it if it will get some people to look at their websites for what they are, and what they should be...because, right now, the VAST majority of agents websites aren't what they should be. What's a websi...
04/15/2013