California Real Estate

FrontDoor's Top 10 Unique Selling Tactics Say goodbye to the days when baking a batch of cookies and putting out fresh flowers before an open house would be enough to sell your home. In today's real estate market, it takes more than that to attract buyers, and frustrated home sellers are resortin...

4 Updates Every Home Seller Must Do   The secret to successful pre-sale home remodeling is to keep up with the Jones', but never surpass them. Whether you want to make more money than you spend, or just recoup your remodeling expenses when you sell your home, know what's standard in the neighborh...

Top free iPhone apps for emergencies  

California July Homes Sales             An estimated 34,695 new and resale houses and condos were sold statewide last month. That was down 11.0 percent from 38,975 in June, and down 1.4 percent from 35,202 for July 2010. A decline of California home sales from June to July is normal for the seaso...

With over a thousand guests at the USPA Rossmore Cup presented by FINE Magazine, the charity, Kids Korps was sure to call it a success.  Silent Auction items included a signed guitar by the Rolling Stones and another by Paul McCartney, jewelry donated by CRUSH, artwork by Donna B and tons of othe...

Real Estate Leads: 53 Ideas on How to Generate and Find Them Every agent needs one thing to be successful: real estate leads. Real estate leads are basically anyone who has the potential to become a customer or client in your real estate business. Having a solid supply of regular business leads c...

10 Suggestions to Keep Momentum Strong for the Rest of 2011 STAY POSITIVE  Feed your mind with a consistently positive diet…buy uplifting, motivational and educational CDs for your drive time…create a University on Wheels. Download free podcasts of favorite leaders and speakers.  Also, go on a TV...

Today, in marketing luxury real estate, being tech-savvy involves much more than just optimizing your website to rank highly on search engines. It encompasses the art of building an audience of raving fans not just through blogging or having a Facebook page, but also through the latest social med...

One of the best ways to become a market leader in your luxury real estate marketing practice is to carve out a new niche or create an entirely new market category.  Why not start out as #1? There is a huge competitive advantage in being the first in a freshly defined market segment. For example, ...

When you think of the word strategy what comes to mind?  In the context of marketing luxury real estate, or any product or service, strategy ONLY applies to gaining or sustaining market leadership.  It is just for incumbent market leaders who want to hold on to the #1 position and those who want ...