Lisa Jackson's (reliablebusiness) Blog

What They Are, How to Acquire Them & Everything Else a Realtor Needs to KnowNo matter which line of work it is that you are in, you naturally would want to stay on top of things. This means having all the tools and information that you need at your disposal. The same thing applies when it comes t...

When a property is listed for months on end, only to end up going to an "Expired" status there are many different items that happen. First, the moment it changes from being available for sale to "expired" every listing agent in the area is calling. Some agents want to beat their competition by ca...

While the Internet is certainly taking over the way many agents market their businesses, some of the long standing, proven techniques still have their place. Now that you understand the importance of hiring a professional copywriter, you can leverage their expertise to create powerful postcards f...

The way people are using the World Wide Web changes on a daily basis. For those who aren’t up to speed with the latest workings and advantages of the internet, they may feel at a loss. They may not have discovered the workings of social media. Ultimately, they may not realize the importance of us...

Cold calling the old way is a painful struggle. But you can make it a productive and positive experience by changing your mindset and cold calling the new way. To show you what I mean, here are 7 cold calling ideas that even the sales gurus don’t know. 1. Change Your Mental Objective Before You M...

If you are a new real estate agent, it’s natural that you would be concerned about the changes in the real estate market. That makes it very important that you build your business to be profitable in any market. Here are a few easy ways to build a real estate business that’s recession proof and i...

Since web 2.0 has become such a major part of our lives, many real estate agents have begun to overlook more traditional methods of marketing. The truth is, you need to combine the old with the new to create an effective marketing campaign that will produce you leads in the present and in the fut...

Hello again all, It's no secret that I am on Twitter and some of the other social networking sites and I have connected to many agents on these sites. I follow conversions and just wanted to throw a question out there. Agent Question of the Day: Who do you network with online? Do you network with...

I am doing some research for a client and I would like to know is it possible for the realtor to decide which closing company/agent handles their closing? i am interest in responses from all locations. Thanks for all your help!

Postcard marketing may be one of the most cost-effective and most successful methods of generating leads. Postcard marketing allows you to reach a specific target market for a minimal amount of money per contact.  Postcard marketing also has a higher readability rate than letters. There are a few...