RECENT BLOG POSTS
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A staged dining room used a gray blue wall color and oversized art and lighting to add space and interest I tell my sellers all the time that neutral doesn’t mean neuter. One of the best things that Apple did early in its history was to offer their computers in fabulous colors and shapes which ...
07/03/2013
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Fact: Hardwood floors sell houses Fact: According to the National Association of Realtors, hardwood floors are one of the best home improvements to make for getting a good return on your investment. Fact: Hardwood flooring can add 6% to the value of your sale price. So, now that we have estab...
06/25/2013
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When you are getting ready to sell, you no longer have complete privacy. Buyers will be snooping in every nook and cranny of your house. And, it is amazing what buyers will assume based on the way you keep your closets and cupboards! You want to sell quickly and for the most money possible so ...
06/10/2013
A dated bathroom just needed paint and new accessories to feel completely updated. How cool would it be to get into the minds of you buyers before you ever list your house? What do they really want? What should you highlight in your online listing photos and description? ( I recently wrote abou...
06/04/2013
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Photo by Ashlee Hall of Pennsylvania Real Estate Photography Starbucks does it. So does Apple. In fact, I can’t think of many companies that don’t do this. And, when you think about it, if you are selling a house, there is no reason that you can’t do what these marketing giants do too. They all ...
05/24/2013
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Today l’m answering a question that I get asked a lot in a vlog post--video blog (I cannot believe I know that!). Click on the goofy photo of me to hear what everyone ought to know about hiring a Home Stager.
05/14/2013
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My mom is my biggest fan. She seriously thinks that everything I do, well almost everything I do, is great. I know, I’m lucky, right? But, to this day, she has one standard that she insists that I adhere to in her presence. I always thought it was rooted in vanity, but as I grow older and live...
04/30/2013
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I am pretty addicted to anything design and home decor related but for some reason, I really adore bedrooms–maybe because of my past obsession with my childhood bedroom? Either way, your master bedroom needs to be especially beautiful and fresh feeling when you get ready to sell. Using this bed...
04/23/2013
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This blog post is inspired by a conversation I had with a prospective client for my Online Listing Audit from Massachusettes. Her house has been on the market for over three months with lots of showings and no offers. The feedback has been that the kitchen is beautiful but that the house is too...
04/16/2013
Ok, I have shamelessly ripped off the concepts for blog today from my favorite marketer, Seth Godin, here but I hope that he will see if for the compliment that it truly is. He writes: “There are two kinds of users/creators/customers/pundits. Some can’t understand why a product or service doesn’...
04/09/2013