Jerry Rouleau's (rouleau) Blog

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Education & Training - BuilderRadio.com
RECENT BLOG POSTS
Even the best websites are of little value if your buyers never find them.  And since most online shoppers (that is, 90% or more of your buyers) rarely look past the first few pages of a search, getting listed high with the search engines is critical to getting leads. Tom Heatherington is the au...
08/29/2010
This week we speak with Tim Kane, MBK Homes. Few states have housing markets nose dive more than California.  Yet, this Irvine builder is taking the market in stride, polishing their prospects and focusing on thing:  pleasing their buyers. And it’s working for them.  They are attracting buyers w...
08/16/2010
This week we speak with Jeb Blount, author of "People Buy You". “Most people in business or in sales recognize that it’s the relationships they have with their customers that are the most valuable,” says Blount.  Yet, for the past 30 years, as computers and the Internet have changed business pra...
08/08/2010
This week we speak with Myers Barnes, Myers Barnes & Associates, Inc. Every successful salesperson knows that referrals are the lifeblood of a sales career.  Referrals are the reported as the #1 source of new leads for builders and Realtors alike, and sales to those who have been referred to you...
07/27/2010
This week we speak with Beverly Koehn, Beverly Koehn & Associates Beverly Koehn started her career as a salesperson in a builder’s model over 20 years ago.  Today, she shares her insights as a sales trainer and consultant to builders across the country.  Her book, Loyalty Is Love, details how to...
07/19/2010
Check out this youtube video on What Caused the Housing Crisis: http://www.youtube.com/watch?v=Q7IHPtuf2Jk
07/07/2010
This week we speak with Kay Green and Ashley Jennings, of Kay Green Designs. Kay Green Design, in Orlando, FL, specializes in model home design and merchandising- the art and science of studying buyer behaviors and preferences and incorporating those trends into model homes so that the home has ...
07/05/2010
This week we interview Gale Steves, author of Right-Sizing Your Home. Gale Steves is one of America’s leading home authorities. Creative thinker and guru, she helps consumers fashion livable homes and counsels companies to create products she knows people want and need. She has inspired millions...
06/28/2010
We speak with Kerry Mulcrone, Mulcrone & Associates, author of Tools, Tips and Takeaways – Everyday Building Blocks for New Home Sales Managers Kerry Mulcrone is well known in builder circles.  As a speaker/trainer/sales coach she draws from over 20 years of new home sales experience to help bui...
06/21/2010
Rich Carlson, president of Carlson Communications in Northborough, Massachusetts, has been involved in advertising, marketing and public relations within the housing industry for 35 years.  He’s also the author of a new book, Are You Prepared for the Recovery.  Rich sat down with us to discuss h...
06/14/2010
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Jerry Rouleau

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