Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.
Once again, here are local traffic numbers for you.  Overall ttraffic was a little down in December to 7.4 million unique users, but that seasonal dip is normal for us.  Also, check out this post Zillow 2009 - A Year In Review if you want more stats.   Dec 2009 - Zillow Local Traffic Numbers
A post on the Social Media Marketing Institute's Blog recently asked people to make up an analogy to best describe Twitter (without using the word 'network'). Here is my best shot:   You go to the NAR Annual Convention. There are 500 booths. Each with different conversations happening at each boo...
Last year my husband took some time off and went on a fabulous trip to the Middle East (thank you Hilton and Delta loyalty points).  For Christmas I made my husband a photo book on Shutterfly of the trip.  It took HOURS, but it was worth it to have all of our memories organized.  Enjoy!  If you a...
It was another record breaking year for us at Zillow and it is our hope that the increased traffic and enhanced functionality translated into more business for you as well.  Overall, usage of the site grew 57% year-over-year, with an average of 8.2 million unique users a month.  Other milestones ...
After all of the hustle and bustle, the holidays are finally here.  Traditionally there aren't a lot of people out touring homes this week, so it gives you some time to take a breather and get caught up on office duties, while sipping egg nog.  If you haven't taken a look at your Zillow Profile l...
This week Zillow made a couple of announcements that I have been busy answering questions about all week, so I thought I'd make a quick video response about: 1) Rentals on the site and 2) Featured Listing and manual listing change.  Please either click on the links above or watch the video below ...
Recently Facebook expanded the options available to users to better control who they allowed to see what information on their Facebook page.  I encourage you to really think though what policies you enact on your page to correspond to your goals of using the site.  Are you just using Facebook to ...
There are two big product changes on Zillow today.  The first is the addition of Rentals to the site, which I blogged about here.  We are very excited to now have this functionality available to both Agents and home shoppers.  The second change has to do with listings that are manually added to t...
I have an investment property in Florida. In the last three years, twice I’ve listed it for sale. Twice I’ve ended up renting it. Twice I’ve relied on my agentto help me with the decision making that took me down this path to simply get the home occupied. It is a big reality that today’s real est...
I just got back from a Real Estate Bar Camp in Atlantic City, and like so many conference I attend lately, social media marketing dominated the conversations.  A lot of talk revolves around: how can I get Twitter followers, how can I get Facebook friends, how can I get LinkedIn contacts.  Then ta...


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