Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

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Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.
RECENT BLOG POSTS
Last week, the National Association of Realtors (NAR) released its 2009 Profile of Home Buyers and Sellers, an annual survey about the home buying and selling process.  There were over 9,000 respondents from around the US. The report contains tons of detailed information on the demographics, beha...
12/01/2009
Each quarter Zillow tracks Homeowner Confidence by conducting a survey, along with Harris Interactive, to gage homeowner sentiment about the value of their home.  When we started 6 quarters ago, perception and reality were quite far apart.  But each quarter homeowners have come closer and closer ...
11/25/2009
This question came in from Karen Alterson a Realtor with Coldwell Banker Surf in Rockville Centre, NY.  As it is a pretty common question, I thought I'd answer it on my blog, so multiple people can benefit from the answer.  Dear Zillow, How do I get my name on the list of Realtors? And how do you...
11/19/2009
In case you missed Spencer's presentation at NAR, he posted all of his materials and video here.  If you get a chance, I highly recommend spending some time watching it.  There are some great statistics on how people are using the internet.  Here is my presentation from the NAR Convention in San...
11/18/2009
I am so excited to announce that today the Video Training Centerlaunched on Zillow!  There are a core group of questions we frequently get, and now we have a resource that answers them in the form of short videos.  Along with FAQs, there are videos that walk through some of the most used marketin...
11/05/2009
Here are Zillow's local traffic numbers for the month of October. The numbers are down a little this month from our highs in July and August, but this is to be expected as we near the end of the year.  You can also find more traffic information directly on Zillow.  If you go to any property on th...
11/03/2009
A few weeks ago Twitter announced that they now offered the ability to create Lists.  Personally, I still like TweepML better for this functionality for many of the reasons outlined in this TechCrunch article: Twitter Lists Competitors Respond: We Can All Get Along. I went thru the list of people...
11/02/2009
This is VERY COOL!  Another reason why photos are so important!We changed the user interface on Zillow for looking at photos on the Map & List page the other day, and it's pretty slick. The new site design makes it more important than ever to include all of your listing's photos -- we allow up to...
10/22/2009
I often get emails asking this question, and usually the answer is one of these three reasons: 1)      When creating an account on Zillow, it is essential that the agent register as a professional, not a standard user.  When we get a listing feed, we match the email address on the listing with th...
10/22/2009
Zillow recently launched a Local Info tab which delivers a wealth of information at the national, state, city or even neighborhood and zip code level.  For example, you can see percentage of homes that have experienced a price drop or value per square foot.  There is also data available such as d...
10/08/2009
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SaraBonert

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