Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

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Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.
RECENT BLOG POSTS
It has been an absolute pleasure working with Spencer over the last few years, which is why I am so excited for him, and for Zillow, on his new promotion to CEO.  There are a lot of things that make Spencer unique and qualified to run a company, most are outlined in the formal press release below...
09/14/2010
Just saw this on twitter from @GoLeanNGreen : http://10905listidrive.epropertysites.com #realestate #dallas #homes $10,000 off this price if u respond on Twitter by 9/15/10!!! Interesting use of Twitter.  I wonder if it got the agent results?  Anyone else ever tried anything like this, or short-t...
09/14/2010
Postlets recently launched a service that allows you to create free QR codes for your listings, they named it vyoo.it  (pronounced view).  First, what's a QR code? It is basically a fancy barcode of encoded information that can be text, a website, a URL, or other data. With your smart phone you t...
09/10/2010
Ok, Active Rainers, I would LOVE some input here to address the serious issue of properties on Zillow being marketing as For Sale, but are really Sold or Expired.    Some background:  Very often we'll get a single listing from multiple data sources (for example: a broker,a mls, postlets and a vir...
09/09/2010
This is a very cool blog post highlighting 10 unique, one-of-a-kind homes across the US.  10 Unique Homes It was hard to pick a favorite, but here is mine, because I think it would be neat to have all of these windows (until it comes time to clean them!):   Round House- 122 Olmstead Hill Rd, Wilt...
09/03/2010
Alright, it is the middle of the week, time for a little break.  I wish I didn't, but I sure do love those Real Housewives shows on Bravo.  The NJ reunion this week - OMG, those ladies are my favorite!!  While the entertainment value of these shows is off the charts (at least in my opinion, my hu...
09/01/2010
In the last week I've spoken to one agent who swears his Zillow leads are the most qualified leads he receives, and another agent who thinks otherwise.  At RainCamp last week there were a number of people who touted how well the Active Rain system is working for them, and I could easily find just...
08/31/2010
Now you can add two email addresses on your Zillow profile!  At first this may not seem like a big deal, but I think it is huge and have been waiting for ths functionality to launch for months.  Here's why: On Zillow, we tie listiings and agent profiles together via the email address.  When these...
08/27/2010
Andrea Geller is an agent with Sudler Sotheby's in Chicago, IL who is constantly telling me how much business she is getting from her online marketing.  I think her success is twofold: 1) doing the right things onine and 2) appropiately working the leads she does receive. Social media is a big pa...
08/19/2010
I live in the city of Chicago, and when we were buying a house 6 years ago, proximity to the Blue Line was something high on our list of 'needs'.  Problem was, I was new to Chicago, so it wasn't easy for me to know if there was a train close to the home we were viewing.  Today's home shopper can ...
08/17/2010
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SaraBonert

Real Estate Internet Marketing
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