In 2008, when the mortgage business fell apart- I lost my wife Karen that same year. She was a regular blogger here on ActiveRain and after she died, I took over her blog for the next 7 years. I wrote about optimizing your website on ActiveRain- and then Zillow hired me to write on their professi
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02/09/2026
In late January, a certain post got a lot of circulation in the real estate community on Google+. It was by a Realtor, for Realtors, about pay-per-click (PPC). I don't know how many people read it, but certainly hundreds, if not thousands of people liked it and shared it, doing only God-knows how
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09/18/2015
As marketers (and consumers), we know that testimonials are one of the most effective ways to turn prospective clients into actual buyers. Yet, as valuable as this marketing tool is, most websites do it ineffectively and some actually harm their own rankings with on-site testimonials. Mistake #1:
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01/22/2015
Just in case you didn't see this excellent article by Jessica Worley, I wanted to re-blog it here. I like this technique of using parent pages, child pages, and even grandchild pages. This will most definitely help your SEO and marketing efforts if you make sure to redirect your old links! Hi!
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10/30/2014
So today I noticed that Trulia changed it's link structure and Realtors who are interested in SEO should most definitely take note of the change. If you go to http://www.trulia.com/CO/fort_collins you will find yourself redirected to http://www.trulia.com/for_sale/Fort_Collins,CO This change is s
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09/12/2014
Last night, I was sharing a Guiness with one of my co-workers at a pub in Downtown Phoenix, when David Allen Coe came over the jukebox with the song "You Never Even Called Me By My Name." Andrew is just a couple of years younger than me, but had never heard the song himself, so I explained. I onl
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12/07/2013
I was inspired to write this post after I read something on Google+ yesterday about SEO. It really got me thinking about the economics of SEO and more importantly, the value of publicly available SEO advice. About 9 months ago I think- I was talking to my friend Kathleen Daniels- a fellow member
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09/26/2013
You may learn two things from this post: 1.) how to make your social media posts show an image that is appropriate for your post and/or 2.) how to take this to the next level with calls-to-action from your social media profiles. Or maybe you won't learn a thing- but thanks for stopping by! Feel f
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08/22/2013
First, I realize that this article is controversial. There are many people that will disagree with what I'm about to write. Maybe even the majority of people that read this article will disagree with what I have to say- but when it comes to SEO (search engine optimization), if you are doing what
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07/21/2013
When it comes to SEO- in this example, SEO for "real estate"- are you fully taking advantage of real estate related synonyms and acronyms in your search engine optimization efforts? There's a joke that SEO people tell: An SEO expert walks into a bar / pub / tavern / public house / restaurant / d
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06/28/2013
