The lump in my throat was threatening to choke me, as I sat on November 11, 2010, and watched the ever increasing line of names, and dates scroll down the screen. Remembrance Day in Canada, known by our Southerly neighbors as Veterans Day, is a day to Remember and Honor our heroes and soldiers wh
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11/12/2010
Influencers. Factors that Cause Influence. Social Evidence. If you are doing it, and you, and you.... then it's OK for me to do it too. Right? Influencer Marketing has been gaining momentum over the past decade, and now owns a place in the Wikpedia Dictionary. Which of itself in a Market Influenc
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11/10/2010
Kevin Montgomery is travelling across 50 states in 50 days, performing at house parties, schools, churches or foster homes, to http://www.facebook.com/group.php?gid=124130884288402raise awareness to help teens Aging out of Foster Care and Homeless Youth. If you would like to host a house concert,
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11/04/2010
Social Evidence - if everyone else is doing it, then it's gotta be right, right? This is the final entry of my Sales Skills, 7 Factors That Cause Influence series. Authority, Consistency, Efficiency Rapport, Reciprocity, Scarcity, Social Evidence Of the 7 factors deployed in most relationships
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11/03/2010
Clarence, at 74 years of age, was his wife's keeper. Reluctantly greeting the Home Care Coordinator, while protectively shielding his Wife's paralyzed leg, adjusting her limp arm, watching as her glazed eyes moved vacantly around the room. "These are beautiful" I remarked, gently touching a brigh
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11/01/2010
How does the factor Scarcity influence human behavior, and why does it qualify as a Factor That Influences Behavior ? Have you ever arrived at a store to purchase an advertised sale item and found it sold out? Did you find yourself becoming irrationally upset, filled with a sense of outrage, of l
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10/31/2010
Reciprocity is a Factor that Causes Influence. When used respectfully, reciprocity can deepen a relationship, creating a win/win environment of giving and taking. In order to receive, we must give. It is easier to give than receive. Don't look a gift horse in the mouth. Cliche's repeated through
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10/29/2010
Birds of a Feather .... Commonality builds rapport. Rapport influences our decisions. It is like a comfort food. Macaroni and cheese; Home made Chicken Soup. We like being liked. Referral businesses are built on rapport and a common shared thread. Unique points of difference help to single out
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10/27/2010
Six degrees of separation (also referred to as the Human Web) refers to the idea that everyone is six steps or degrees away from any other person on Earth, so that a chain of "a friend of a friend" connections can be made that will connect any two people in six steps or less. Then why is it we so
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10/27/2010
While pondering the definition of efficient, as a Factor that Causes Influence one might stumble across it's sister word - sufficient. If Efficient refers to being effective without wasting time, effort or expense; and Sufficient is fulfilling a need or requirement without being abundant - when i
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10/26/2010
