Ben's Short Sale Insights

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Real Estate Agent
RECENT BLOG POSTS
 Sometimes I get asked that question. To be honest, none of us knows for sure whether or not the market will get better or worse next year  But, it simply doesn’t matter for the agents that who find out how to take advantage of the down market. They will be the ones who go out and find a way to m...
02/10/2010
Today I wanted to put together a few items you can all use to list more expireds. Tip #1: Credibility. Now, what is credibility? Credibility is whether or not someone takes what you are saying as valid. According to the dictionary, credibility is defined as, “capable of being believed, believable...
02/10/2010
Short sale flippers make $10,000 to $50,000 per house they flip. Do you think that's wrong? Well, what about the banks and servicers that make millions by understaffing their foreclosure departments? Here's a real life example. A bank forecloses on a house and waits for over a year to list it for...
02/10/2010
Shocking fact: Most banks don't own the loans they are handling. In fact, one of the biggest four US banks only owns 20% of the loans they hold. This makes them extremely vulnerable to lawsuits if an owner of a loan thinks they lost money on their loan. They are handling the other 80% as a servic...
02/08/2010
 If you’ve heard of the Energizer Bunny, then you have seen the effectiveness of good corporate advertising. Here is the problem the average small business or agent has with this type of advertising. It costs a huge amount of money, and takes a long time to pay off. A lot of small businesses run ...
02/08/2010
 I mentioned recently that I didn’t think the Energizer Battery Ad was very credible. I mentioned that I thought it was a clever gambit, but it didn’t convince me their batteries were better. The fact that a bunny on TV can keep on jumping around, does not mean they are great batteries. The ads f...
02/08/2010
 If you’ve been in business any amount of time, you know how these people can drive you nuts. I think all of us could sit around all day and just vent about it. But, why don’t we do something to fix it? Buyers are buying, and will jump on a property that is a deal. The other day an agent I know t...
02/08/2010
 I got an e-mail back from a gal requesting that I send her the common objections again. So today, I am sending you a compilation of common objections and what you have to overcome to list Expired Listings, Pre-Foreclosures, and FSBOs.  Each of these listing leads has different hot buttons. They ...
02/08/2010
 I am a big fan of direct mail. I can leverage my time dramatically by using it. But, here’s where the real leverage comes from. I get a lot more listing appointments when I mail an expired listing (or FSBO or Pre-Foreclosure) and then call that same expired 3-4 days later. My sales letter does t...
02/08/2010
 You can mail as many letters as you want to a prospect. But, if they don’t open the letter and read it, you are losing the extra revenue that would come from that prospect’s sale. I’m trying out something new on the outside of my envelopes. I used to have my printer print the recipient’s address...
02/08/2010
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Ben Curry

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