Doug's Branding Blog

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Services for Real Estate Pros - Stucky Design, Inc.
A discussion on branding and marketing thoughts, observations, ideas and strategies for real estate professionals, builders, developers and real estate developments.
RECENT BLOG POSTS
Homeowners are looking for the maximum dollars out of their home when they go to sell it. They also want it to sell quickly once they have made the decision. By greening their home prior to listing it, they can do both.  Simply put, a home with some green features, is better than and distinguishe...
12/09/2009
Corporations know that especially In a tight economy working with experienced specialists still makes sense and delivers the best overall value. Most companies do not have the cash to support costly delays and errors as a result of inexperience, nor can they afford to wait to get it right the ne...
01/26/2009
We have all been somewhere that the customer service was bad and what did we do? We told 10 people how bad the experience was. Great customer service leads to a great experience. Poor customer service leads to... well you know.   Set yourself apart with great customer service and attention to det...
12/31/2008
Back in the early 1990’s I went to one of those Motivational Business Events where they bring in twenty or speakers for the day and they all give a short presentation and then sell the their books. On this particular tour Brain Tracy was one of the speakers, and yes he had a book or two that he w...
12/19/2008
There are three key elements to getting the most out of your advertising dollars: The right audience, the right message and the right environment. If you have the right message paired with perfect audience, but you deliver it in a place or at a time when they are not open to it, your message will...
12/10/2008
When we start to feel over worked, run down or overwhelmed we say we need a vacation. We pack up and go someplace different to unwind and regain some perspective. Well with real estate sales and new construction starts down across the board you might be feeling overwhelmed and it may just be time...
12/08/2008
In football it is the offense’s job is to move the ball forward. Scoring is the result of successfully moving it forward and winning means you are consistently moving it forward.  Successfully marketing yourself or your company is all about moving the ball forward. Sometimes you will make big gai...
12/06/2008
Lets say a restaurant has 80 customers at a time during lunch. If you go in there by yourself what are the odds you will know someone? Now I realize that a lot depends on where you are, is it two doors down from your office and you eat there everyday or is it across town never been there before s...
12/05/2008
To be recognized, to establish a visual connection, to become familiar, so client will know who they are talking to when the call, and a bunch of other good answers. Yet many realtors who work a handful of neighborhoods or areas don’t shop and dine in those market areas. Instead they go home to t...
12/04/2008
Engaging customers is far more that just spouting words. Engagement is all the arts of listening, conversation, observing, managing expectations, and and assessing the situation all rolled into one. You may not realize it but you are setting expectations before you even hear from a potential clie...
12/03/2008
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DougStucky

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A discussion on branding and marketing thoughts, observations, ideas and strategies for real estate professionals, builders, developers and real estate developments.